How to use Reels to improve your social media content

Reels are the fastest growing content type on Facebook and Instagram, currently with over 200 billion views per day across both platforms.

Short videos have become the most popular form of content consumption, and if you want to maximize your message, you need to pay attention to Reels trends and how to make the most of Reels in each app.

Meta has released a new 10-page “Reels Performance Playbook” with a lot of useful notes on how to write effective Reels, how to leverage trends, storytelling, performance statistics, and more.

Here are some of the highlights, and the official PDF document download link is at the end of the article.

First, the guide introduces the “Reels language” and how to make the most of the format in your content. This overview explains what makes Reels so resonant and how to use it for brand success. The report also outlines your creative options and how to use them in your clips.

The guide provides a more in-depth breakdown of each element, while also outlining the brand-recommended Reels format to help guide your creative process.

There are also a lot of interesting notes in the guide that can help you develop a more effective Reels strategy.

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