在以往的新古典經濟學派討論中，預設人們是完全理性的，會在各種不同的策略組合中做計算，毫不猶豫地追逐對自己報酬最高的行動。而事實上，很少有人能做到「完全理性」，行為經濟學旨在了解是什麼原因導致人們無法做出理性抉擇。

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               padding: 1px 0.25rem;                font-family: Menlo, Consolas, Monaco, monospace;                font-size: 94%;              }            </style></head><body><div class="article-container"><div class="graf--img center"><div class="lexical__imageWrapper"><img src="https://images.vocus.cc/e11afaa5-7b87-4eef-a476-21b658bf26cf.png" data-src="https://resize-image.vocus.cc/resize?compression=6&norotation=true&url=https%3A%2F%2Fimages.vocus.cc%2Fe11afaa5-7b87-4eef-a476-21b658bf26cf.png&width=740&sign=8Ydfg-KqNutfW9JR6xngkToLbvhzMAnAWfAQaYyrfec" class="lazy" data-loaded="false" data-original-src="https://images.vocus.cc/e11afaa5-7b87-4eef-a476-21b658bf26cf.png" data-lowquality="false" data-width="4420" data-height="3460" data-retry="0" onerror="Number(this.dataset.retry) > 4 ? this.src='/static/default-error-img.svg': (() => {this.src=this.dataset.originalSrc; this.dataset.retry = Number(this.dataset.retry)+1;})()" alt="raw-image"></div><div></div></div><p class="graf--p" dir="ltr"><span style="white-space: pre-wrap;">在以往的新古典經濟學派討論中，預設人們是完全理性的，會在各種不同的策略組合中做計算，毫不猶豫地追逐對自己報酬最高的行動。而事實上，很少有人能做到「完全理性」，行為經濟學旨在了解是什麼原因導致人們無法做出理性抉擇。</span></p></div></body></html>

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Economist

經濟學

什麼是行為經濟學 ? 

<div class="lexical__image center"><div class="lexical__imageWrapper"><img src="https://resize-image.vocus.cc/resize?compression=6&amp;norotation=true&amp;url=https%3A%2F%2Fimages.vocus.cc%2Fe11afaa5-7b87-4eef-a476-21b658bf26cf.png&amp;width=740&amp;sign=8Ydfg-KqNutfW9JR6xngkToLbvhzMAnAWfAQaYyrfec" data-src="https://resize-image.vocus.cc/resize?compression=6&amp;norotation=true&amp;url=https%3A%2F%2Fimages.vocus.cc%2Fe11afaa5-7b87-4eef-a476-21b658bf26cf.png&amp;width=740&amp;sign=8Ydfg-KqNutfW9JR6xngkToLbvhzMAnAWfAQaYyrfec" data-loaded="true" data-original-src="https://images.vocus.cc/e11afaa5-7b87-4eef-a476-21b658bf26cf.png" data-lowquality="false" data-width="4420" data-height="3460" data-retry="0" onerror="Number(this.dataset.retry) > 4 ? this.src='/static/default-error-img.svg': (() => {this.src=this.dataset.originalSrc; this.dataset.retry = Number(this.dataset.retry)+1;})()" data-istopthreeimage="true" alt="raw-image"></div><div></div></div><p class="lexical__paragraph" dir="ltr"><span style="white-space: pre-wrap;">在以往的新古典經濟學派討論中，預設人們是完全理性的，會在各種不同的策略組合中做計算，毫不猶豫地追逐對自己報酬最高的行動。而事實上，很少有人能做到「完全理性」，行為經濟學旨在了解是什麼原因導致人們無法做出理性抉擇。</span></p>