這個互動網頁呈現「神奇杰瑞」2013年胖達人上海開幕的幕後秘辛。從品牌零知名度到萬人空巷，揭示如何運用360度行銷策略，克服法規、選址、金主疑慮等挑戰，並透過O2O與社群操作創造奇蹟。內含互動問答，是您行銷實力的最佳證明。

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以行動支持創作者！付費即可解鎖

大陸零知名度，「胖達人」=「胖子穿的大褲子」。商標註冊舉棋不定，品牌合法性與媒體效益皆是問號。 上海開店視同餐飲，層層審批，時程無法預估。千萬美金境外資金卡關，資金壓力巨大。 福建中路老建築，腹地狹小，距人流主幹道百米。殘酷現實：小S怎能為一個「三無」小麵包店站台？ 唯一的「一發子彈」：小S的世紀亮相，只許成功不許失敗！ ...

胖達人上海開幕戰役

創作

從下市新聞到登陸太原：一次 O2O 行銷的破局與突圍

將「不可能」變「萬人空巷」：我在胖達人上海開幕的360度行銷實踐

在小小的租屋房間裡，透過蝦皮購物平臺採購各種黏土、模型、美甲材料等創作素材，打造專屬黏土小宇宙的療癒過程。文中分享多個蝦皮挖寶地圖，並推薦蝦皮分潤計畫。

Chloe小窩

手作人必看｜用蝦皮分潤計畫把興趣變新收入渠道

小蝸和小豬因購物習慣不同常起衝突，直到發現蝦皮分潤計畫，讓小豬的購物愛好產生價值，也讓小蝸開始欣賞另一半的興趣。想增加收入或改善伴侶間的購物觀念差異？讓蝦皮分潤計畫成為你們的神隊友吧！

小蝸慢慢爬

蝦皮分潤計畫-小豬與小蝸的婚姻神隊友

李俊煌（Jerry Lee）
資深行銷顧問，策劃胖達人等品牌登陸中國，推動《愛拚才會贏NFT》與國寶級NFT發行，倡議文化×科技×AI數位典藏行動。

從內容出發：神奇杰瑞的新媒體與品牌實戰筆記

胖達人手感烘焙上海開幕戰役 - 360度行銷實踐互動報告

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