隨著串流媒體及連網電視 (CTV) 在市場上的快速崛起，影音廣告已成為品牌與消費者互動的新戰場。潮網科技（Wavenet Technology）日前宣布獲得台灣 YouTube Partner Sales 合作夥伴資格，並推出一站式 CTV 廣告整合服務，瞄準快速增長的台灣 CTV 市場。 根據預測，台灣 CTV 市場將在2027年達到7.76億美元，並吸引大量Y世代觀眾。
潮網科技成功整合 YouTube、iQiyi、friDay影音等主流 OTT 平台，提供跨平台的廣告投放方案，讓品牌可通過單一預算覆蓋多個平台，迅速觸達大量消費者。 此外，潮網科技的 YouTube Partner Sales 合作夥伴資格使其可以提供獨占廣告權、優先廣告拍賣和多元廣告格式，並透過 Narwhal 系統精確鎖定目標受眾、優化投放策略，最大化品牌效益。隨著 CTV 的崛起，這成為企業廣告主最理想的選擇，幫助品牌實現更高效、有影響力的影片廣告投放。
source: https://money.udn.com/money/story/5635/8567053
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With the rapid rise of streaming media and connected TV (CTV), video advertising has emerged as a new battleground for engaging consumers. Recently, Wavenet Technology announced that it has secured Taiwan’s YouTube Partner Sales qualification and launched a one-stop integrated CTV advertising service targeting the fast-growing Taiwan CTV market. Forecasts predict that this market will reach USD 776 million by 2027, attracting a significant number of Millennial and Gen Y viewers.
Wavenet Technology has successfully integrated major OTT platforms such as YouTube, iQiyi, and friDay Video, offering a cross-platform advertising solution that enables brands to reach a large audience across multiple platforms with a single budget. Additionally, its YouTube Partner Sales qualification allows it to provide exclusive ad inventory, priority in ad auctions, and a variety of ad formats. Using its Narwhal system, the company precisely targets key audiences and optimizes ad strategies to maximize brand impact. As CTV continues to rise, this solution offers advertisers an ideal and efficient way to deploy influential video ad campaigns.
