An AI model has appeared in a top fashion magazine for the first time. In the August edition of the best-selling "Vogue" magazine, a "perfect-looking" blonde model has been used to show off summer clothes from the lifestyle brand Guess. Vogue says it is the first time an AI-generated "person" has featured in its pages. It said its editors did not decide to include a computer-generated model, and that the model was part of an advertising campaign. The model was created by a company called Seraphinne Vallora. It said it used AI because it saw a "gap in the market". The company added that it wanted to "harness the incredible power of AI to revolutionize marketing images".
史上首個AI生成的虛擬模特兒正式登上暢銷時尚雜誌《Vogue》八月號版面。這位「完美無瑕」的金髮虛擬模特，在雜誌中展示了生活風格品牌Guess的夏季服飾。《Vogue》強調，雖然這是首次有AI生成的「人物」出現在其頁面中，但此決定並非由編輯團隊主動發起，而是品牌廣告企劃的一部分。這名虛擬模特由Seraphinne Vallora公司創造，該公司表示之所以採用AI技術，是因為發現市場存在「空白地帶」，希望「借助AI的強大力量徹底革新行銷影像」。
The Guess ad has created a lot of controversy in the fashion industry. Sinead Bovell, a former model, wrote an article for Vogue five years ago about how AI might replace human models. Many people in the fashion world are now worried this could come true. Another model, Felicity Hayward, said the Guess ad was "very disheartening and quite scary". She called it a "kick in the teeth" for diversity in the industry because AI models will replace real models. The CEO of the eating disorder charity Beat is also worried. She thinks perfect AI models will make people worry that their own body is not perfect. She said: "Poor body image increases the risk of developing an eating disorder."
然而，Guess的廣告在時尚圈引發巨大爭議。早在五年前就曾為《Vogue》撰文預言AI可能取代真人模特的前模特兒Sinead Bovell，如今業內許多人擔憂她的預言正在成真。另一位模特兒Felicity Hayward直言這支廣告「令人沮喪且毛骨悚然」，她痛批此舉對業界多元性發展無疑是「沉重打擊」，擔心AI模特將逐步取代真實人體。飲食失調慈善組織Beat執行長也提出警告，認為這種完美無缺的AI形象可能加劇大眾對自身身材的焦慮，「負面的身體意象將提高罹患飲食失調症的風險」。
Vocabulary 單字
•Featured (verb, past) – Included or highlighted.
•Computer-generated (adj.) – Created using software/AI.
•Advertising campaign (noun phrase) – A planned series of ads.
•Harness (verb) – To utilize effectively.
•Revolutionize (verb) – To completely change.
•Controversy (noun) – Public disagreement/debate.
•Disheartening (adj.) – Causing discouragement.
•Kick in the teeth (idiom) – A harsh setback or betrayal.
•Diversity (noun) – Representation of different groups.
•Eating disorder (noun phrase) – A mental illness affecting eating habits.
•Body image (noun phrase) – How one perceives their own body.
