鮑伯的轉變:直銷中的「少說多贏」秘訣
嘿,朋友們!讓我跟你們分享一個關於鮑伯的有趣故事。
鮑伯是個熱情洋溢的組織行銷新手。
他對自己的產品和機會簡直愛不釋手。
每次遇到人,他就像打開的水龍頭,滔滔不絕地講個不停 - 產品多棒、賺錢計畫多驚人、成功故事多勵志。
新人鮑伯誤以為,講得越多,越能說服人。
結果呢?撲了個空。
大家聽得一臉茫然,有的甚至開始打瞌睡。鮑伯覺得超級挫折。這麼棒的機會,怎麼別人就是看不出來呢?
有一天,鮑伯參加了公司頂尖收入者的培訓。這位領導者建立了一個龐大的團隊,以其簡單有效的策略而聞名。
在培訓期間,領導者分享了一個強大的教訓:
「在網路行銷中,你的工作不是成為訊息,而是分享訊息。使用公司提供的工具和資源,讓它們發揮作用。」
鮑伯感到好奇。他意識到,雖然他一直在說話,但他沒有利用可用的資源——影片、網路研討會、手冊和簡報——這些資源旨在清楚有效地解釋一切。
鮑伯恍然大悟。
他一直在滔滔不絕,卻忘了利用現成的資源
- 那些設計精美、解釋清楚的影片、網路研討會、手冊和簡報。
於是鮑伯決定來個180度大轉彎。
下次遇到對他的事業感興趣的人,他不再長篇大論,而是簡單地說:我有個超棒的短片,把這個機會講得明明白白。要不要我傳給你看看?"
奇蹟發生了!大家的反應出奇地好。
他們喜歡這種不被壓力轟炸的感覺,可以自在地看完影片再來問問題。
漸漸地,越來越多人主動聯繫鮑伯。
他們看完資料後充滿好奇和熱情,躍躍欲試。
鮑伯的事業開始起飛,速度比以前快多了。
鮑伯學到了寶貴的一課:他不需要當專家或推銷員。
他的角色是"連結者" - 分享資源,然後退後一步。
讓工具來發聲,反而讓更多人願意加入他的團隊。
朋友們,記住啦!有時候,
少說多善用工具,反而能創造奇蹟喔!
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認識我們的故事,了解更多令人難以置信的見證。
Bob's Journey: The Power of Silence in Network Marketing
Bob was an eager network marketer who was passionate about his product and the opportunity it offered. He believed in it so much that every time he met someone, he couldn't help but launch into a long, detailed explanation of the product's benefits, the compensation plan, and the success stories he had heard. Bob was excited, and he thought the more he said, the more convincing he would be.
But despite his enthusiasm, Bob found that people were not as excited as he was. Some would politely listen, but many would lose interest halfway through his monologue. Bob began to feel frustrated. He knew his opportunity was great, but why weren’t people seeing it?
One day, Bob attended a training session led by a top earner in his company. This leader had built a massive team and was known for his simple, effective strategies. During the training, the leader shared a powerful lesson: "In network marketing, your job is not to be the message, but to share the message. Use the tools and resources the company provides, and let them do the heavy lifting."
Bob was intrigued. He realized that while he had been talking a lot, he hadn’t been leveraging the resources available to him—videos, webinars, brochures, and presentations—that were designed to explain everything clearly and effectively.
Determined to change his approach, Bob decided to try something different. The next time he met someone who showed interest in what he was doing, instead of launching into his usual speech, Bob simply said, “I’d love to tell you more, but instead of me explaining it all, I have a short video that breaks it down perfectly. Can I send it to you?”
To Bob’s surprise, the response was overwhelmingly positive. People appreciated the simplicity and the fact that they didn’t feel pressured. They could watch the video at their convenience and come back to Bob with any questions.
As Bob continued this new approach, he noticed a significant change. More people started reaching out to him after watching the resources. They were curious, engaged, and ready to take the next step. Bob's business began to grow faster than ever before.
The lesson was clear: Bob didn’t need to be the expert or the salesman. His role was to be the connector—the person who shared the resource and then stepped back. By getting out of the way and letting the tools do the talking, Bob found that his prospects were more receptive, more informed, and more excited about joining his team.