A REUTERS SPECIAL REPORT
Meta is earning a fortune on a deluge of fraudulent ads, documents show
By Jeff Horwitz November 6, 2025 7:00 PM GMT+8 - https://www.reuters.com/investigations/meta-is-earning-fortune-deluge-fraudulent-ads-documents-show-2025-11-06/ -
國內相關報導
每日推150億則！路透：Meta 估去年靠詐騙廣告刊登費賺進5,000億元 2025/11/07 08:21:57 聯合報 編譯周辰陽／即時報導 - https://money.udn.com/money/story/5599/9123524 -
路透的報導好長一篇，推薦閱讀！
我只摘自己覺得有趣的部分。
（以下 google機翻，並隨段附上報導原文：）
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路透社看到的資料顯示，Meta預計2024年營收的10%將來自詐騙和違禁商品的廣告。這家社群媒體巨頭內部估計，其平台每天向用戶展示150億詐騙廣告。針對疑似非法行銷人員，Meta採取的措施包括：向其收取廣告費，以及發布「最詐騙者」報告。
Meta projected 10% of its 2024 revenue would come from ads for scams and banned goods, documents seen by Reuters show. And the social media giant internally estimates that its platforms show users 15 billion scam ads a day. Among its responses to suspected rogue marketers: charging them a premium for ads – and issuing reports on ’Scammiest Scammers.’
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文件還指出，由於 Meta 的廣告個人化系統會嘗試根據用戶的興趣投放廣告，因此點擊詐騙廣告的用戶可能會看到更多此類廣告。
The documents further note that users who click on scam ads are likely to see more of them because of Meta’s ad-personalization system, which tries to deliver ads based on a user’s interests.
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同時，文件顯示，Meta本身的研究表明，其產品已成為全球詐騙經濟的支柱。該公司安全團隊在2025年5月的一份報告中估計，該公司平台參與了美國三分之一的成功詐騙案件。 Meta也在其他內部文件中承認，其一些主要競爭對手在打擊平台詐騙方面做得更好。
At the same time, the documents indicate that Meta’s own research suggests its products have become a pillar of the global fraud economy. A May 2025 presentation by its safety staff estimated that the company’s platforms were involved in a third of all successful scams in the U.S. Meta also acknowledged in other internal documents that some of its main competitors were doing a better job at weeding out fraud on their platforms.
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一份2023年的文件顯示，Meta還忽略了絕大多數用戶舉報的詐騙行為。文件稱，到那一年，安全人員估計Facebook和Instagram用戶每週提交約10萬份關於詐騙分子發送訊息的有效舉報。但Meta忽略或錯誤地駁回了其中96%的舉報。
Meta also was ignoring the vast majority of user reports of scams, a document from 2023 indicates. By that year, safety staffers estimated that Facebook and Instagram users each week were filing about 100,000 valid reports of fraudsters messaging them, the document says. But Meta ignored or incorrectly rejected 96% of them.
Meta的安全團隊決心要做得更好。根據另一份2023年的文件，該公司希望未來將有效詐騙舉報的駁回率控制在75%以內。
Meta’s safety staff resolved to do better. In the future, the company hoped to dismiss no more than 75% of valid scam reports, according to another 2023 document.
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文件顯示，即使廣告商被當場抓獲，規則也可能比較寬鬆。一份2024年的文件指出，小型廣告商至少要因推廣金融詐騙而被標記八次，Meta才會封鎖其帳戶。其他文件則顯示，一些支出較大的廣告商——被稱為「高價值帳戶」——即使累計超過500次違規記錄，Meta也不會封禁其帳戶。
Even when advertisers are caught red-handed, the rules can be lenient, the documents indicate. A small advertiser would have to get flagged for promoting financial fraud at least eight times before Meta blocked it, a 2024 document states. Some bigger spenders – known as “High Value Accounts” – could accrue more than 500 strikes without Meta shutting them down, other documents say.
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（以上，機翻摘錄結束。）
讀報心得
哈哈哈哈！看來多數使用者的體感是正確的呢！每次有朋友抱怨臉書都不處理詐騙帳號，我也只是默默心想，沒有哪間公司會跟錢過不去吧，那些粉專和帳號肯定是有買廣告的金主吧？沒想到最騙帳號和高價值帳號還可以升等！真是太厲害了。
