筆記：TikTok（原musically）的社群媒體Growth。社群是國家一樣。

Q. 這麼培養社群？IG，Snapchat，YouTube等，各個平台都有Star。這些人從各個平台一直都被挖。這樣競爭強烈狀況下怎麼培養獨特社群？

A. 培養社群是營運國家，經濟一樣。為了營運社群，從經濟政策可以學習。先說從0開始培養社群是類似開拓新土地的樣子。

①告訴大家有新土地：先取個名字給土地「美國」。再來生出來經濟，人口，需要從歐洲移民到美國。IG，Facebook是歐洲。

②做出來Hero：怎麼讓歐洲人移民到？你的新的土地，人口小，沒有經濟活動。不過歐洲的問題是社會階層已經固定的。德国，法國的平民已經沒有機會往上社會階層樓梯。現在有了新的土地。最初要做的是Centralized(中央集権化)的經濟。從資源分配的觀點來說資源大部分只能分給少數的人讓這些人變富起来。

③讓平民follow Hero：這些人當Hero，讓還在歐洲的平民覺得「之前跟我一樣平民的人去了美國變很有錢。我也應該可以吧！」。然後很多人移民到美國，人口變多，國家成長。再來很重要的是需要同時做Decentralize(分散化)。讓平民做夢很好，不過夢沒有實現的話大家離開 or 死掉。流量要Decentralize，要給平民機會，讓他們滿足，富起来。

④讓歐洲Hero移民

小哈感想

7) He paints a great example of how starting a product community is similar to starting a new land and seeding the economy and how you want people to migrate from other countries to your country. Let's use America as an analogy for Musically. Instagram/Facebook is Europe. You want people from Europe to move to America. How do you convince them?

8) The average citizen of Europe has zero to no opportunity to move upward in the social class. They leveraged this by building it for the average citizens in America – allowing them to upgrade their social status when they move here.

9) In the early days, you have to build a centralized economy – you want wealth to be distributed to a small percentage of people so they can prosper and become the role models to attract more people. You want people in Europe to look at a normal person in America who was just like them who became rich after moving there. So they'd want to migrate to America too.