後疫情時代，購物中心業者必須擁抱數位轉型，與租戶廠商更加整合，進一步提升顧客與員工的滿意度，才能共存共榮。伍迪林與房產業非常敬重的前輩紅色子房共同編譯日本市場報告，以下譯介三個正在進行的趨勢：

職場產業

國際

投資理財

<div class="draft-block draft--p left">受房產界我很敬重的前輩<a href="https://www.redipartners.net/" target="_blank" class="draft--a">紅色子房</a>邀請，我們一起編譯了日本購物中心協會<a href="http://www.jcsc.or.jp/" target="_blank" class="draft--a">(JCSC)</a>於出版的「2021購物中心白皮書」，由紅色子房導言和結語，我負責內文的編譯，請大家多多指教。</div>
<div class="draft--imgNormal draft-block"><div><div style="height:1080px" class="image-block-prerender" data-src="https://images.unsplash.com/photo-1607082348824-0a96f2a4b9da?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=MnwyNTY4N3wwfDF8c2VhcmNofDV8fHNob3BwaW5nfGVufDB8fHx8MTYyNTMyMzA1OQ&amp;ixlib=rb-1.2.1&amp;q=80&amp;w=1080" data-width="1080" data-height="720" data-source="{&quot;alt_description&quot;:&quot;red and gold beaded necklace&quot;,&quot;blur_hash&quot;:&quot;LPC#AFbG]TSg}ZSgsUNvNuN^6ONv&quot;,&quot;categories&quot;:[],&quot;color&quot;:&quot;#262626&quot;,&quot;created_at&quot;:&quot;2020-12-04T06:59:40-05:00&quot;,&quot;current_user_collections&quot;:[],&quot;description&quot;:&quot;Black Friday Super Sale&quot;,&quot;height&quot;:167,&quot;id&quot;:&quot;eD1RNYzzUxc&quot;,&quot;liked_by_user&quot;:false,&quot;likes&quot;:45,&quot;links&quot;:{&quot;download&quot;:&quot;https://unsplash.com/photos/eD1RNYzzUxc/download&quot;,&quot;download_location&quot;:&quot;https://api.unsplash.com/photos/eD1RNYzzUxc/download?ixid=MnwyNTY4N3wwfDF8c2VhcmNofDV8fHNob3BwaW5nfGVufDB8fHx8MTYyNTMyMzA1OQ&quot;,&quot;html&quot;:&quot;https://unsplash.com/photos/eD1RNYzzUxc&quot;,&quot;self&quot;:&quot;https://api.unsplash.com/photos/eD1RNYzzUxc&quot;},&quot;name&quot;:&quot;Tamanna Rumee&quot;,&quot;promoted_at&quot;:null,&quot;smallsSc&quot;:&quot;https://images.unsplash.com/photo-1607082348824-0a96f2a4b9da?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=MnwyNTY4N3wwfDF8c2VhcmNofDV8fHNob3BwaW5nfGVufDB8fHx8MTYyNTMyMzA1OQ&amp;ixlib=rb-1.2.1&amp;q=80&amp;w=400&quot;,&quot;sponsorship&quot;:null,&quot;src&quot;:&quot;https://images.unsplash.com/photo-1607082348824-0a96f2a4b9da?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=MnwyNTY4N3wwfDF8c2VhcmNofDV8fHNob3BwaW5nfGVufDB8fHx8MTYyNTMyMzA1OQ&amp;ixlib=rb-1.2.1&amp;q=80&amp;w=1080&quot;,&quot;tags&quot;:[{&quot;title&quot;:&quot;shopping&quot;,&quot;type&quot;:&quot;search&quot;},{&quot;title&quot;:&quot;black 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texture&quot;,&quot;height&quot;:7952,&quot;id&quot;:&quot;ctXf1GVyf9A&quot;,&quot;liked_by_user&quot;:false,&quot;likes&quot;:946,&quot;links&quot;:{&quot;download&quot;:&quot;https://unsplash.com/photos/ctXf1GVyf9A/download&quot;,&quot;download_location&quot;:&quot;https://api.unsplash.com/photos/ctXf1GVyf9A/download&quot;,&quot;html&quot;:&quot;https://unsplash.com/photos/ctXf1GVyf9A&quot;,&quot;self&quot;:&quot;https://api.unsplash.com/photos/ctXf1GVyf9A&quot;},&quot;promoted_at&quot;:null,&quot;sponsorship&quot;:null,&quot;updated_at&quot;:&quot;2021-06-19T14:05:24-04:00&quot;,&quot;urls&quot;:{&quot;full&quot;:&quot;https://images.unsplash.com/photo-1536566482680-fca31930a0bd?ixlib=rb-1.2.1&amp;q=85&amp;fm=jpg&amp;crop=entropy&amp;cs=srgb&quot;,&quot;raw&quot;:&quot;https://images.unsplash.com/photo-1536566482680-fca31930a0bd?ixlib=rb-1.2.1&quot;,&quot;regular&quot;:&quot;https://images.unsplash.com/photo-1536566482680-fca31930a0bd?ixlib=rb-1.2.1&amp;q=80&amp;fm=jpg&amp;crop=entropy&amp;cs=tinysrgb&amp;w=1080&amp;fit=max&quot;,&quot;small&quot;:&quot;https://images.unsplash.com/photo-1536566482680-fca31930a0bd?ixlib=rb-1.2.1&amp;q=80&amp;fm=jpg&amp;crop=entropy&amp;cs=tinysrgb&amp;w=400&amp;fit=max&quot;,&quot;thumb&quot;:&quot;https://images.unsplash.com/photo-1536566482680-fca31930a0bd?ixlib=rb-1.2.1&amp;q=80&amp;fm=jpg&amp;crop=entropy&amp;cs=tinysrgb&amp;w=200&amp;fit=max&quot;},&quot;user&quot;:{&quot;accepted_tos&quot;:true,&quot;bio&quot;:&quot;Hobbyist photographer from England, sharing my digital and film photos along with vintage slide scans.  \r\nClick 'Collections' to view my photos in handy folders 😀 Instagram @anniespratt&quot;,&quot;first_name&quot;:&quot;Annie&quot;,&quot;for_hire&quot;:false,&quot;id&quot;:&quot;IFcEhJqem0Q&quot;,&quot;instagram_username&quot;:&quot;anniespratt&quot;,&quot;last_name&quot;:&quot;Spratt&quot;,&quot;links&quot;:{&quot;followers&quot;:&quot;https://api.unsplash.com/users/anniespratt/followers&quot;,&quot;following&quot;:&quot;https://api.unsplash.com/users/anniespratt/following&quot;,&quot;html&quot;:&quot;https://unsplash.com/@anniespratt&quot;,&quot;likes&quot;:&quot;https://api.unsplash.com/users/anniespratt/likes&quot;,&quot;photos&quot;:&quot;https://api.unsplash.com/users/anniespratt/photos&quot;,&quot;portfolio&quot;:&quot;https://api.unsplash.com/users/anniespratt/portfolio&quot;,&quot;self&quot;:&quot;https://api.unsplash.com/users/anniespratt&quot;},&quot;location&quot;:&quot;New Forest National Park, UK&quot;,&quot;name&quot;:&quot;Annie Spratt&quot;,&quot;portfolio_url&quot;:&quot;https://anniespratt.com&quot;,&quot;profile_image&quot;:{&quot;large&quot;:&quot;https://images.unsplash.com/profile-1508107410047-a34950174b6b?ixlib=rb-1.2.1&amp;q=80&amp;fm=jpg&amp;crop=faces&amp;cs=tinysrgb&amp;fit=crop&amp;h=128&amp;w=128&quot;,&quot;medium&quot;:&quot;https://images.unsplash.com/profile-1508107410047-a34950174b6b?ixlib=rb-1.2.1&amp;q=80&amp;fm=jpg&amp;crop=faces&amp;cs=tinysrgb&amp;fit=crop&amp;h=64&amp;w=64&quot;,&quot;small&quot;:&quot;https://images.unsplash.com/profile-1508107410047-a34950174b6b?ixlib=rb-1.2.1&amp;q=80&amp;fm=jpg&amp;crop=faces&amp;cs=tinysrgb&amp;fit=crop&amp;h=32&amp;w=32&quot;},&quot;total_collections&quot;:120,&quot;total_likes&quot;:14166,&quot;total_photos&quot;:12411,&quot;twitter_username&quot;:&quot;anniespratt&quot;,&quot;updated_at&quot;:&quot;2021-06-19T21:45:02-04:00&quot;,&quot;username&quot;:&quot;anniespratt&quot;},&quot;width&quot;:5304},&quot;description&quot;:&quot;Choose from a curated selection of grey wallpapers for your mobile and desktop screens. Always free on Unsplash.&quot;,&quot;meta_description&quot;:&quot;Choose from hundreds of free grey wallpapers. Download HD wallpapers for free on Unsplash.&quot;,&quot;meta_title&quot;:&quot;Grey Wallpapers: Free HD Download [500+ HQ] | Unsplash&quot;,&quot;subtitle&quot;:&quot;Download Free Grey Wallpapers&quot;,&quot;title&quot;:&quot;HD Grey Wallpapers&quot;},&quot;title&quot;:&quot;grey&quot;,&quot;type&quot;:&quot;landing_page&quot;}],&quot;updated_at&quot;:&quot;2021-07-02T10:37:57-04:00&quot;,&quot;urls&quot;:{&quot;full&quot;:&quot;https://images.unsplash.com/photo-1607082348824-0a96f2a4b9da?crop=entropy&amp;cs=srgb&amp;fm=jpg&amp;ixid=MnwyNTY4N3wwfDF8c2VhcmNofDV8fHNob3BwaW5nfGVufDB8fHx8MTYyNTMyMzA1OQ&amp;ixlib=rb-1.2.1&amp;q=85&quot;,&quot;raw&quot;:&quot;https://images.unsplash.com/photo-1607082348824-0a96f2a4b9da?ixid=MnwyNTY4N3wwfDF8c2VhcmNofDV8fHNob3BwaW5nfGVufDB8fHx8MTYyNTMyMzA1OQ&amp;ixlib=rb-1.2.1&quot;,&quot;regular&quot;:&quot;https://images.unsplash.com/photo-1607082348824-0a96f2a4b9da?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=MnwyNTY4N3wwfDF8c2VhcmNofDV8fHNob3BwaW5nfGVufDB8fHx8MTYyNTMyMzA1OQ&amp;ixlib=rb-1.2.1&amp;q=80&amp;w=1080&quot;,&quot;small&quot;:&quot;https://images.unsplash.com/photo-1607082348824-0a96f2a4b9da?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=MnwyNTY4N3wwfDF8c2VhcmNofDV8fHNob3BwaW5nfGVufDB8fHx8MTYyNTMyMzA1OQ&amp;ixlib=rb-1.2.1&amp;q=80&amp;w=400&quot;,&quot;thumb&quot;:&quot;https://images.unsplash.com/photo-1607082348824-0a96f2a4b9da?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=MnwyNTY4N3wwfDF8c2VhcmNofDV8fHNob3BwaW5nfGVufDB8fHx8MTYyNTMyMzA1OQ&amp;ixlib=rb-1.2.1&amp;q=80&amp;w=200&quot;},&quot;user&quot;:{&quot;name&quot;:&quot;Tamanna Rumee&quot;,&quot;unsplashUrl&quot;:&quot;https://unsplash.com?utm_source=SOSreader&amp;utm_medium=referral&quot;,&quot;url&quot;:&quot;https://unsplash.com/@tamanna_rumee?utm_source=SOSreader&amp;utm_medium=referral&quot;},&quot;width&quot;:6720}" data-position="center"></div><figcaption class="imageCaption draft-block" style="cursor:text;display:block"></figcaption></div></div>
<div class="draft-block draft--p left">觀前提醒：這篇文章的核心內容將引導讀者前往我的個人部落格《<a href="https://woodylin.com/blog/development-of-new-trends" target="_blank" class="draft--a">後疫情時代的購物中心發展新趨勢</a>》。</div>
<div class="draft-block draft--p left">我將提供文章的大綱，您可以自行決定是否想要前往我的部落格閱讀，謝謝。</div>
<div class="hr__AtomHrContainer-sc-1afmttx-0 eaoLEW draft-block"><pre class="hr__HrWrapper-sc-1afmttx-1 fOKHtb draft--hr"><hr class="hr__Hr-sc-1afmttx-2 fZvsEE"></pre></div>
<h2 class="draft-block draft--h2" name="header-18f7v">文章大綱</h2>
<pre class="public-DraftStyleDefault-pre draft-block"><pre class="draft--code-block"><span style="font-weight: bold; ">1 子房前言</span></pre><pre class="draft--code-block"><span style="font-weight: bold; ">2 本文開始</span></pre><pre class="draft--code-block"><span style="font-weight: bold; ">  2.1 顧客數據的活用</span></pre><pre class="draft--code-block"><span style="font-weight: bold; ">  2.2 從業員的就業環境改善</span></pre><pre class="draft--code-block"> <span style="font-weight: bold; "> 2.3 活用數位技術改善顧客體驗</span></pre><pre class="draft--code-block"><span style="font-weight: bold; ">  2.4 小結：購物中心今後的戰略與方向性</span></pre><pre class="draft--code-block"><span style="font-weight: bold; ">3 子房摘後觀點</span></pre></pre>






<div class="hr__AtomHrContainer-sc-1afmttx-0 eaoLEW draft-block"><pre class="hr__HrWrapper-sc-1afmttx-1 fOKHtb draft--hr"><hr class="hr__Hr-sc-1afmttx-2 fZvsEE"></pre></div>
<div class="draft-block draft--p left">如果您對以上的內容感興趣，歡迎來我的部落格閱讀完整內容。</div>
<div class="embed-block-prerender" data-type="vocus" data-url="https://woodylin.com/blog/development-of-new-trends" data-title="後疫情時代的購物中心發展新趨勢" data-description="零售地產(Retail)是商業地產重要的一環，而購物中心(Shopping Center，簡稱SC)則是零售地產裡的大象。紅色子房從台灣早期工商綜合區時代開始跨入購物中心開發實務的行列，過去台灣的購物中心開發受歐美、日本、新加坡等不同經營規劃趨勢的影響，有成功如台茂購物中心(新系)，有失敗如京華城(美系)。但隨著民眾消費習慣的改變，購物中心開發業者也需要與時俱進。 ..." data-providername="伍迪林" data-backgroundimageurl="https://d2a6d2ofes041u.cloudfront.net/resize?norotation=true&amp;url=https%3A%2F%2Fwoodylin.com%2Fimages%2Fwoodylin.com%2Fproperty_images%2Farticle%2Fcdbc1667f2484769541459c0d1e8e66c54b33975.png%3F1686693707&amp;width=550&amp;sign=UOcml21_iBq00VO62Zfem1oDE7hhohpejy4qJMKPgns"></div>
<div class="draft-block draft--p left">感謝閱讀，歡迎同步追蹤<a href="https://www.facebook.com/redipartners" target="_blank" class="draft--a">【紅色子房】粉絲專頁</a></div>
<div class="draft-block draft--p left">本文同步發表於<a href="https://www.redipartners.net/post/%E5%BE%8C%E7%96%AB%E6%83%85%E6%99%82%E4%BB%A3%E7%9A%84%E8%B3%BC%E7%89%A9%E4%B8%AD%E5%BF%83%E7%99%BC%E5%B1%95%E8%B6%A8%E5%8B%A2" target="_blank" class="draft--a">紅色子房官方網站</a></div>
<div class="draft-block draft--p left"></div>

受房產界我很敬重的前輩紅色子房邀請，我們一起編譯了日本購物中心協會(JCSC)於出版的「2021購物中心白皮書」，由紅色子房導言和結語，我負責內文的編譯，請大家多多指教。

Tamanna Rumee

觀前提醒：這篇文章的核心內容將引導讀者前往我的個人部落格《後疫情時代的購物中心發展新趨勢》。

我將提供文章的大綱，您可以自行決定是否想要前往我的部落格閱讀，謝謝。

  2.3 活用數位技術改善顧客體驗

  2.4 小結：購物中心今後的戰略與方向性

如果您對以上的內容感興趣，歡迎來我的部落格閱讀完整內容。

零售地產(Retail)是商業地產重要的一環，而購物中心(Shopping Center，簡稱SC)則是零售地產裡的大象。紅色子房從台灣早期工商綜合區時代開始跨入購物中心開發實務的行列，過去台灣的購物中心開發受歐美、日本、新加坡等不同經營規劃趨勢的影響，有成功如台茂購物中心(新系)，有失敗如京華城(美系)。但隨著民眾消費習慣的改變，購物中心開發業者也需要與時俱進。 ...

後疫情時代的購物中心發展新趨勢

感謝閱讀，歡迎同步追蹤【紅色子房】粉絲專頁

本文同步發表於紅色子房官方網站

<div class="draft-block draft--p left">　　受房產界我很敬重的前輩<a href="https://www.redipartners.net/" target="_blank" class="draft--a">紅色子房</a>邀請，我們一起編譯了日本購物中心協會<a href="http://www.jcsc.or.jp/" target="_blank" class="draft--a">(JCSC)</a>於出版的「2021購物中心白皮書」，由紅色子房導言和結語，我負責內文的編譯，請大家多多指教。</div>
<div class="draft--imgNormal draft-block"><div><div style="height:1080px" class="image-block-prerender" data-src="https://images.unsplash.com/photo-1607082348824-0a96f2a4b9da?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=MnwyNTY4N3wwfDF8c2VhcmNofDV8fHNob3BwaW5nfGVufDB8fHx8MTYyNTMyMzA1OQ&amp;ixlib=rb-1.2.1&amp;q=80&amp;w=1080" data-width="1080" data-height="720" data-source="{&quot;alt_description&quot;:&quot;red and gold beaded necklace&quot;,&quot;blur_hash&quot;:&quot;LPC#AFbG]TSg}ZSgsUNvNuN^6ONv&quot;,&quot;categories&quot;:[],&quot;color&quot;:&quot;#262626&quot;,&quot;created_at&quot;:&quot;2020-12-04T06:59:40-05:00&quot;,&quot;current_user_collections&quot;:[],&quot;description&quot;:&quot;Black Friday Super Sale&quot;,&quot;height&quot;:167,&quot;id&quot;:&quot;eD1RNYzzUxc&quot;,&quot;liked_by_user&quot;:false,&quot;likes&quot;:45,&quot;links&quot;:{&quot;download&quot;:&quot;https://unsplash.com/photos/eD1RNYzzUxc/download&quot;,&quot;download_location&quot;:&quot;https://api.unsplash.com/photos/eD1RNYzzUxc/download?ixid=MnwyNTY4N3wwfDF8c2VhcmNofDV8fHNob3BwaW5nfGVufDB8fHx8MTYyNTMyMzA1OQ&quot;,&quot;html&quot;:&quot;https://unsplash.com/photos/eD1RNYzzUxc&quot;,&quot;self&quot;:&quot;https://api.unsplash.com/photos/eD1RNYzzUxc&quot;},&quot;name&quot;:&quot;Tamanna Rumee&quot;,&quot;promoted_at&quot;:null,&quot;smallsSc&quot;:&quot;https://images.unsplash.com/photo-1607082348824-0a96f2a4b9da?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=MnwyNTY4N3wwfDF8c2VhcmNofDV8fHNob3BwaW5nfGVufDB8fHx8MTYyNTMyMzA1OQ&amp;ixlib=rb-1.2.1&amp;q=80&amp;w=400&quot;,&quot;sponsorship&quot;:null,&quot;src&quot;:&quot;https://images.unsplash.com/photo-1607082348824-0a96f2a4b9da?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=MnwyNTY4N3wwfDF8c2VhcmNofDV8fHNob3BwaW5nfGVufDB8fHx8MTYyNTMyMzA1OQ&amp;ixlib=rb-1.2.1&amp;q=80&amp;w=1080&quot;,&quot;tags&quot;:[{&quot;title&quot;:&quot;shopping&quot;,&quot;type&quot;:&quot;search&quot;},{&quot;title&quot;:&quot;black 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<h2 class="draft-block draft--h2" name="header-dql3a">【子房前言】</h2>
<div class="draft-block draft--p left">　　零售地產(Retail)是商業地產重要的一環，而購物中心(Shopping Center，簡稱SC)則是零售地產裡的大象。紅色子房從台灣早期工商綜合區時代開始跨入購物中心開發實務的行列，過去台灣的購物中心開發受歐美、日本、新加坡等不同經營規劃趨勢的影響，有成功如台茂購物中心(新系)，有失敗如京華城(美系)。但隨著民眾消費習慣的改變，購物中心開發業者也需要與時俱進。</div>
<div class="draft-block draft--p left">　　日本購物中心協會<a href="http://www.jcsc.or.jp/" target="_blank" class="draft--a">(JCSC)</a>於今年6月2日出版了「2021購物中心白皮書」，裡面分析了日本購物中心協會對國際購物中心面對後疫情時代發展的趨勢。紅色子房邀請主持「<a href="https://www.facebook.com/primebrew007" target="_blank" class="draft--a">日本地產參謀室</a>」的日本房地產專家Woody Lin研究，摘錄SC白書內容並進一步提供海外零售業數位轉型案例影片，希望能為國內零售地產帶來些新的想法。 </div>
<div class="draft--imgNormal draft-block"><div><div style="height:1470px" class="image-block-prerender" data-src="https://images.vocus.cc/81155637-47a5-469a-8abc-0dc6bc541574.jpg" data-width="1470" data-height="1010" data-position="center"></div><figcaption class="imageCaption draft-block" style="cursor:text;display:block"></figcaption></div></div>
<h2 class="draft-block draft--h2" name="header-nnej"><span style="font-weight: bold; ">【本文開始】</span></h2>
<div class="draft-block draft--p left">　　對於開發購物中心、吸引租客並收取租金的購物中心開發商而言，消費者其實是若即若離的存在。因為以往購物中心開發商只需提供和維護空間就好，與客人互動及提供符合客人需要產品的工作，都由底下租戶廠商負責，開發商雖然每天接待客人，卻無從了解客人的需求。</div>
<div class="draft-block draft--p left">　　而且購物中心在經營上受到網購平台興起、顧客購買行為多樣化、員工招募不易等課題，再加上近年疫情的影響，已對舊思維的購物中心經營團隊構成挑戰。</div>
<div class="draft-block draft--p left">　　後疫情時代，購物中心業者必須擁抱數位轉型，與租戶廠商更加整合，進一步提升顧客與員工的滿意度，才能共存共榮。以下觀察三個正在進行的趨勢：</div>
<h2 class="draft-block draft--h2" name="header-5dgil"><span style="font-weight: bold; ">1.顧客數據的活用</span></h2>
<div class="draft-block draft--p left">　　活用顧客數據、提升客戶滿意度(Customer Satisfaction)越來越重要，比如美國經營達2,920個分店的<a href="https://www.kroger.com/" target="_blank" class="draft--a">Kroger</a>超市導入數位收據，除了導入成本便宜、節省感熱紙用量，還可直接發送收據至顧客信箱。收據後台更能得到包含顧客email的大數據，活用在行銷、精準廣告、商品間的併賣分析上。</div>
<div class="draft-block draft--p left">　　而歐洲的購物中心管理公司，則著眼運用顧客數據找出租戶廠商和租金的最佳配置。例如德國的MEC利用3D sensor測量停留時間、大人小孩比例等數據，發掘人流熱點(Hot Spot)，可依據顧客的實際流向調整租金。</div>
<div class="draft-block draft--p left">　　法國的<a href="https://zh.wikipedia.org/wiki/%E5%B0%A4%E5%B0%BC%E7%99%BE-%E6%B4%9B%E7%95%B6%E7%A7%91-%E8%A5%BF%E7%94%B0" target="_blank" class="draft--a">URW</a>則提供租戶廠商的統一行銷平台，強化廣告、數位媒體與活動的效果，當顧客靠近螢幕時，螢幕會自動顯示最適合的廣告。更開發了商場裡租戶廠商配置的最適化工具Placer.ai，可以透過分析個別來客在建物內的實際動線、實體活動效果等數據，調整出更佳的租戶廠商店櫃分配。</div>
<div class="draft-block"><iframe title="https://www.youtube.com/watch?v=oQSdBAuQipk" class="video-screen" src="https://www.youtube.com/embed/oQSdBAuQipk" frameborder="0" allowfullscreen=""></iframe></div>
<h2 class="draft-block draft--h2" name="header-8qj99"><span style="font-weight: bold; ">2.從業員的就業環境改善</span></h2>
<div class="draft-block draft--p left">　　在疫情期間，保護員工是提升員工滿意度 (Employee Satisfaction) 最重要的一環，如美國的<a href="https://www.target.com/" target="_blank" class="draft--a">Target</a>在疫情擴大時，為了維護顧客和員工的健康，推行非接觸式結帳，以及讓員工配置Mycheckout行動收銀台，店內任何角落都可以結帳。並導入來店預約系統，控管店內人數，用簡訊通知預約顧客入店。</div>
<div class="draft--imgNormal draft-block"><div><div style="height:800px" class="image-block-prerender" data-src="https://images.vocus.cc/5fe60efb-172e-4dc3-a201-806918e620ca.jpg" data-width="800" data-height="450" data-position="center"></div><figcaption class="imageCaption draft-block" style="cursor:text;display:block">(Source: bizjournals.com)</figcaption></div></div>
<div class="draft-block draft--p left">　　Target也擴大了網上訂貨，現場免下車即可拿貨的Drive up service服務量能，顧客只要提供官方app的會員條碼，員工就能快速交貨又保持社交距離。而且不只是網上預約，它還能提供顧客在店裡面購物後不需提袋，離場取車時再一併取貨即可。</div>
<div class="draft-block"><iframe title="https://www.youtube.com/watch?v=XsmdIJwxbdE" class="video-screen" src="https://www.youtube.com/embed/XsmdIJwxbdE" frameborder="0" allowfullscreen=""></iframe></div>
<h2 class="draft-block draft--h2" name="header-6fddc"><span style="font-weight: bold; ">3.活用數位技術改善顧客體驗</span></h2>
<div class="draft-block draft--p left">　　中國京東集團旗下的生鮮超市7 Fresh 導入了附有顯示幕的自動購物車，不只可以自動推薦商品，還可以讓app和購物車提供的手環連動，讓購物車不須手推，自動跟著顧客移動，顧客可以空出雙手集中在購物或照顧小孩。螢幕更會顯示購物車內的商品總金額，增進良好的顧客體驗。(7 Fresh 自動手推車從1分48秒開始)</div>
<div class="draft-block"><iframe title="https://www.youtube.com/watch?v=3QmnGlz8_l8&amp;feature=emb_title" class="video-screen" src="https://www.youtube.com/embed/3QmnGlz8_l8" frameborder="0" allowfullscreen=""></iframe></div>
<div class="draft-block draft--p left">　　美國的<a href="https://www.brookfieldproperties.com/en.html" target="_blank" class="draft--a">Brookfield Properties</a>則在購物中心內導入了可掃描全身150點數據的攝影棚，從此顧客可不需花時間試穿衣服，租戶廠商也可以減少設置試衣間的數量。採到的數據更有應用到健身、醫療、網購等方面的潛力。而它自動推薦功能結合客人在購物中心內的即時動線，可以做到更貼身的促銷。在疫情時代如何讓客人減少提袋、推車、試穿的不便，減少以上活動的接觸，就更能降低感染的風險。</div>
<div class="draft--imgNormal draft-block"><div><div style="height:740px" class="image-block-prerender" data-src="https://images.vocus.cc/4c574682-92c5-4c1e-bd5a-a53fccffd4fb.jpg" data-width="740" data-height="416" data-position="center"></div><figcaption class="imageCaption draft-block" style="cursor:text;display:block">(Source: Fit:Match)</figcaption></div></div>
<h2 class="draft-block draft--h2" name="header-6mkjr"><span style="font-weight: bold; ">小結：購物中心今後的戰略與方向性</span></h2>
<div class="draft-block draft--p left">　　面對接踵而來的挑戰，購物中心業者應該與租戶廠商共享數據，深化合作關係。具體來說可以往<span style="font-weight: bold; ">「客製化」</span>和<span style="font-weight: bold; ">「最佳化」</span>兩種方向前進。</div>
<div class="draft-block draft--p left">　　<span style="font-weight: bold; ">客製化：</span>跟租戶廠商分享顧客的訪問頻率、購入種類等等，與租戶廠商共同提供客人更量身訂製的便利服務，增加賓至如歸的感覺。</div>
<div class="draft-block draft--p left">　　<span style="font-weight: bold; ">最佳化：</span>藉由掌握即時人流，促進店鋪配置的最佳化，而分享給租戶廠商更能優化他們的員工人力分配，或是實體活動和促銷的時機點。</div>
<div class="hr__AtomHrContainer-sc-1afmttx-0 eaoLEW draft-block"><pre class="hr__HrWrapper-sc-1afmttx-1 fOKHtb draft--hr"><hr class="hr__Hr-sc-1afmttx-2 fZvsEE"></pre></div>
<h2 class="draft-block draft--h2" name="header-cd1ia"><span style="font-weight: bold; ">【子房摘後觀點】</span></h2>
<div class="draft-block draft--p left">　　地產新科技在後疫情時代，可以協助商場<span style="font-weight: bold; ">「無人化」</span>與<span style="font-weight: bold; ">「精準化」</span>的經營，甚至將許多服務導到線上。但我認為<span style="font-weight: bold; ">O2O( On Line to Off Line)的平衡是永遠不變的真理</span>。疫情時期可能將消費服務導引到線上較多，但疫情之後我覺得還是會慢慢回歸線下的傳統體驗。</div>
<div class="draft-block draft--p left">　　大家不妨試著在上午新光三越營業開門時入場，體驗兩側排站各店櫃姐與樓管人員，以90度彎腰迎接顧客上門。開心與英俊或甜美的店員洽談衣物、美妝、產品優劣，偶爾拿起手機裡的比價App知道市場行情，但不見得會選擇在網路上購買。因為現場有人，有溫度，有互動，有笑容。</div>
<div class="draft-block draft--p left">　　期待疫情過後，所有新營運科技的輔助，還是為了讓大家重回逛街購物的快樂人性。</div>
<div class="hr__AtomHrContainer-sc-1afmttx-0 eaoLEW draft-block"><pre class="hr__HrWrapper-sc-1afmttx-1 fOKHtb draft--hr"><hr class="hr__Hr-sc-1afmttx-2 fZvsEE"></pre></div>
<div class="draft-block draft--p left">感謝閱讀，歡迎同步追蹤<a href="https://www.facebook.com/redipartners" target="_blank" class="draft--a">【紅色子房】粉絲專頁</a></div>
<div class="draft-block draft--p left">本文同步發表於<a href="https://www.redipartners.net/post/%E5%BE%8C%E7%96%AB%E6%83%85%E6%99%82%E4%BB%A3%E7%9A%84%E8%B3%BC%E7%89%A9%E4%B8%AD%E5%BF%83%E7%99%BC%E5%B1%95%E8%B6%A8%E5%8B%A2" target="_blank" class="draft--a">紅色子房官方網站</a></div>

About Placer.ai

Target Drive Up lets you pick up groceries without getting out of your car. Beth from Team Clark tested this service to show you exactly how Target grocery pick up works and to give you a Drive Up review.
Read our full Target Drive Up review here: https://clark.com/shopping-retail/target-drive-up-review/
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Target Drive Up Review: How Target Grocery Pickup Works

京东线下生鲜超市，主打生鲜海产品，京东7FRESH也将利用京东生鲜优势，让消费者在最短时间内享受到日本金枪鱼、澳洲谷饲牛排等全球食材。无论是海鲜还是牛排，都可选择在店内交给7FRESH的大厨直接完成烹饪，相当于把餐厅搬进了7FRESH。

編輯嚴選後疫情時代的購物中心發展新趨勢

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編輯嚴選
後疫情時代的購物中心發展新趨勢