最近常在開會的時候，或者是被諮詢問到：「怎麼做好個人品牌？」
陪伴許多專業人士和老闆打造他們的個人品牌，這幾年的經驗是，把握好兩個基本關鍵要素：1. 明確定義目標
· 搞清楚你為什麼要做這件事（個人品牌）？
· 弄明白藉由個人品牌想要達成什麼目的？
· 你打算花多少時間和資源來做這件事（個人品牌）？
2. 持續了解自己
對自己的認識，對自己的瞭解，就是自己個人品牌的天花板。
對自己的了解越深，其實越容易做好個人品牌。
外部的教練與顧問，或許能助你突破當下的瓶頸，但最終仍取決於自身的自我覺察；唯有不斷探索內在，才能讓個人品牌之路走得更遠更穩。
建議，持續多練習自我覺察，持續認識自己，越能精進你的個人品牌。
— Building a Strong Personal Brand
Lately, people often ask me how to build a good personal brand. I have helped many professionals and bosses with their personal brands. To build a good personal brand, you need to focus on two main things.
First, you need to have clear goals. You should know why you want to do this and what you want to achieve. Think about how much time and resources you will spend on building your brand.
Second, keep learning about yourself. Your understanding of yourself sets the limit for your personal brand. Maybe a coach can help you break through some limits, but in the end, it is up to you. The more you understand yourself, the better your personal brand will be.
So, practice being aware of yourself and keep learning about who you are.
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