一開始是被10%的漲幅吸引到，google了一下看到這篇，又想到力山近半年的營收和股價又開始有起色，不知道會不會因為聖嬰現象而受惠？決定再來擁抱一次傷我最深的 #PTON

https://sportsmintmedia.com/liverpool-fc-net-multi-year-partner

Liverpool FC net multi-year partnership with Peloton

商業

如果有訂閱一陣子的讀者應該會知道，Peloton(PTON)曾經是我的持股，但PTON發布2021Q2財報後，我在八月撰寫的「財報分析」認為還不是至暗時刻，2021Q3財報多半還會有驚嚇。因此當晚我就在108元把所有PTON持股沽清。剛剛再把PTON的Q3財報看了一遍，基本上證實了我此前警告。

投資理財

職場產業

閱讀書評

【財報分析】Peloton(PTON)發布Q3業績後累跌44%，證實我上季提出的警告

致力成為美股投資者的市場指南和行情溫度計。透過本專欄，讀者可以：一、掌握投資科技成長股的心法；二、透過「歷史縱向估值法」，追蹤選定企業的財報表現；三、追蹤軟體股估值行情，尋找投資機會；四、掃瞄美股整體市場行情，洞察不同產業的資金流向；五、提供模擬組合紀錄，長期追蹤表現。

美股投資十日談

【財報分析】Peloton(PTON)發布2021Q2業績，多空激戰，是黎明前的至暗時刻？

【財報分析】Peloton(PTON)發布2021Q1業績，初步評估召回事件的影響

本文內容：一、整理上市以來PTON的財報關鍵數據；二、與SAAS比較PTON的估值十分便宜，真的嗎？三、PTON被美國監管當局發布安全警示，導致股價連日大跌，現在處於甚麼估值水平？四、評論PTON回應監管當局的聲明。

國際

【企業估值】Peloton(PTON)陷公關危機？整理上市以來財報數據看現時估值

Peloton（PTON）是目前全球最大的互動健身平台，最有名的產品就是賣高價家用健身自行車+訂閱串流課程，PTON公布了第四季的財報，營收和獲利都優於預期，已經連續三季獲利。但是卻面臨的嚴重的供應鏈問題出貨不順，導致交期大幅延長需要加大投資在物流。財報公布後也見到了修正回調。

運動

文化生活

在家健身高端品牌Peloton，持續承受供給跟不上需求的甜蜜負擔

每天閱讀大量資訊的 IEObserve 國際經濟觀察，為你介紹最新的國際財經、政治與科技趨勢潮流和商業分析，從資本市場國際股市切入，介紹與分析影響世界的巨無霸公司，以及哪些成長飛速的新創與高成長公司，正在悄悄改變世界。適合想獲取最新世界不同產業趨勢與經濟變化相關資訊的好學者。


IEO 國際財經科技前沿觀察

Peloton Tread offers a full body workout – running, strength, yoga and more in live and on-demand classes – with expert Peloton instructors to keep you motivated.

The All-New Peloton Tread

People are obsessed.

Introducing The Upstarts, a new series about the companies you love that came out of nowhere and are now everywhere.

» Subscribe to CNBC Make It.: http://cnb.cx/2kxl2rf

Peloton is a bonafide fitness phenomenon — it has a million impassioned users to whom its bikes and original streaming workouts are a way of life, making it much more than a company that sells exercise equipment, though it does that too. In fact, Peloton has sold over 400,000 bikes so far and started delivering its first treadmills in late 2018, the company tells CNBC Make It. Peloton changing the way America works out.

"People are pretty obsessed with Peloton — myself included," Robin Arzon, Peloton's head instructor and vice president of fitness programming, tells CNBC Make It. Arzon joined in 2014 after reading an article about Peloton that made her feel like she was seeing the future of fitness.

"From the beginning, I drank the Kool-Aid," she says.

She's not alone. The convenience of being able to take a top-notch studio cycling class on a high tech bike at home any time you want, combined with motivational instructors and a supportive but competitive community of users has created a devoted following willing to pay $1,995 for an exercise bike, not including the $250 delivery fee or the $39-per-month subscription to stream the company's live and on-demand classes.

Over 440,000 people follow Peloton's official Facebook page, where users connect, posting photos of themselves and their bikes along with updates on their workout regimens, and superfans have even gotten tattoos of the company's logo. You can even count more than a few famous faces among the Peloton community, including actor Hugh Jackman, Olympic champion sprinter Usain Bolt and even billionaire Virgin Group founder Richard Branson.

Investors are enamored too, pouring $994 million into Peloton. In fact, the company was valued at a whopping $4.15 billion after its latest funding round of $550 million in August 2018, Peloton confirmed to CNBC Make It.

Peloton's impressive growth — the company says it's on track to reach $700 million in revenue for the fiscal year ending in February after tallying $370 million in sales the previous year — and valuation even has public investors salivating at the idea of a potential Peloton IPO, which could come as soon as this year, though the company declined to comment on that matter to CNBC Make It.

Secret sauce

If you ask Peloton's founders, it's actually a media-technology-retail-logistics company. In fact it's been dubbed the "Apple of fitness," but it could also be compared to Amazon, for the way it aims to control every aspect of your workout, from designing and building the bike or treadmill you're using to training the instructors encouraging you to pick up the pace and even the music playing in the background. Not to mention creating its own content and designing and building the hardware and software that lets you stream those fitness classes on a tablet affixed to a machine that was delivered to your home by Peloton's own "dedicated team of professionals."

"We did talk a lot about Apple early on, and we talk about Netflix and Amazon," Tom Cortese, one of Peloton's five co-founders and COO, tells CNBC Make It. "When you think about these game-changer companies who have this focus on user experience, that is where we looked for inspiration."

In particular, Peloton's instructors are part of the secret sauce.

Indeed, popular instructors like Arzon are one of the main draws, as evidenced by her the nearly 200,000 people who follow her on Instagram. Arzon is known for her high energy, motivational style and her catch phrase, "sweat with swagger," which is also the name of the tribe of Peloton users who specifically follow her classes. She calls Peloton's group of instructors "a team of superheroes" whose job it is to inspire and lead the community.

Read more about the cult of Peloton here: https://cnb.cx/2SJ4ui4

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How Peloton exercise bikes became a $4 billion fitness start-up with a cult following | CNBC Make It.

How Peloton Became A $4 Billion Fitness Start-Up

作為運動健身唯一在軟硬體都完美結合的Peloton，最新一季超級出色的翻倍營收成長發布後，卻遭遇股價可觀的下跌，這是為什麼呢？我們來好好看一看財報，並分析一下市場對於Peloton的隱憂在哪裡。同時稍微慢慢去接受喜怒難料的市場，回歸到自己的基本判斷。