PromptPerfect (Jina AI), "an open-source software company providing businesses and developers with a platform for building multimodal applications on the cloud, including neural search and generative AI," sponsored Prompts Daily on Apr. 8.
Tastytrade, "we give you every edge possible to help you succeed on your own," sponsored Morning Brew on Apr. 8.
Provenir, which "helps fintechs and financial services providers make smarter decisions faster with our AI-Powered Risk Decisioning Platform," sponsored Fintech Takes on Apr. 8.
Kraken, "the trusted and secure digital asset exchange, is on a mission to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion," sponsored Bankless: Daily Crypto Brief on Apr. 7.
Beanstox, "Automate your wealth!" sponsored Visual Capitalist on Apr. 8.
Remi (Custom Night Guards), "a direct-to-consumer company focused on offering sleep and wellness related products that elevate customer's well-being," sponsored Moby on Apr. 7.
Mood Media, whose "solutions make every shopping and guest experience more personal and more engaging," sponsored Industry Dive: Banking Dive on Apr. 7.
Likewise, which "provides personalized recommendations for TV, movies, books, and podcasts, based on your unique interests and tastes," sponsored RocaNews: The Current on Apr. 7.
Topo Designs, "a backpack, bag, apparel and accessories company," sponsored Adventure Fix on Apr. 7.
Upway, a secondary market for e-bikes and scooters. They're a great fit for any general reach newsletter or audiences that are heavily concentrated in metropolitan areas. This is a great time to reach out with an angle on either commuting, recreation, or environmental responsibility.
Profit: $12,709/mo from Mediavine display ads, Amazon Associates and 20+ other alternative affiliates
Asking Price: $584,597 at a 46X multiple using a 12-month average
Highlights
Great traffic and revenue growth over the last two years with a new record of over 600K page views in March 2023
Good revenue distribution across two major sources and more than 20 affiliate programs
800+ articles have already been published.
Content is well-written with strong EEAT signals like author bios showing certifications at the end of articles.
Strong backlink profile with links from many relevant and high-authority sites like EatThis.com, Eater.com, and Mashable
Setbacks
Weak social media presence and small email list
Based on my experience, transferring all affiliate accounts to a potential buyer will be a daunting task.
Buying guides don't have original photos showing experience with the featured products.
Easy Wins
To optimize the conversion rate, consider adding additional affiliate links to educational content and relocating the existing calls-to-action (CTAs) towards the beginning of the article.
Improve CTA's leading to digital products to improve the email signup rate.
Start building an email list that could be used in many ways to generate additional revenue.
An active Pinterest account in this niche could funnel significant traffic to the site.
Takeaway
This site caught my attention well before it was listed on the brokerage, thanks to its impressive appearance.
It's a remarkable success story in a saturated niche, as the owner attracted traffic through great content and a solid backlink profile.
Furthermore, they managed to secure 20+ affiliate deals across several major affiliate networks.
As for potential improvements, I suggest running an active Pinterest campaign to boost brand awareness and attract fresh traffic. Repurposing existing articles on a YouTube channel would be a good fit for this niche.
Additionally, newsletters are currently a trending marketing option, and developing one for this active niche could unlock numerous opportunities for additional revenue and growth.
Valuation:
Valued at $584,597. Though there are signs of seasonality with revenue peaks in November, the site is currently on a great growth trajectory. While the price may seem steep, it's worth noting that the site has the potential for further growth.
Profit: $3,259/mo from Amazon Associates and niche affiliates
Asking Price: $133,570 at a 41X multiple using a 12-month average
Highlights
Stable traffic over the last 24 months, currently at its peak during this sport's high season
Ranking for more than 15,000 keywords with just 40 total articles published
A decent backlink profile with links from sites like Wikihow.com, Techbullion.com, as well as several topically-related sites
Owner shows experience with products that are reviewed with original photos and his writing shows subject-matter expertise.
Setbacks
The website is solely monetized through affiliate commissions
Top 3 articles collectively get 44%+ traffic, top article at 20%+
Easy Wins
Add Ezoic display ads and work on reaching 50K sessions to qualify for Mediavine (it had 42K users in March).
Add comparison tables at the top of buying guides under Introduction section
Consider renegotiating deals with high-performing affiliate partners to secure better terms. In exchange, you may be able to offer customized calls-to-action (CTAs) in a sidebar.
Content hasn't been added in recent months. Publish more in-depth content on a consistent basis to increase traffic and topical authority.
Takeaway
This website presents an excellent opportunity for website flippers, as it has yet to incorporate display ads which could provide a considerable revenue boost.
Additionally, with only around 40 published articles to date, there is enormous potential for exploring hundreds of additional topics.
The existing content is well-written and thoroughly researched, and the website's stable traffic levels over the past two years serve as a testament to its quality.
If you have prior experience in this popular niche, it's worth taking a closer look at this site.
Valuation:
The website is priced at $133,570, which represents a 41X multiple over a monthly profit of $3,259 for the past 12 months. Considering the existence of several easy wins, the valuation appears to be reasonable.
I'd like to partner with a newsletter whose audience is ambitious and/or in need of guidance or a change in their life. A topic with any relation to career, entrepreneurial, personal, or relationship goals would be a good fit for my audience.