Lexington Law, "your source for professional credit repair services," sponsored Money Moves on Apr. 29.
RGP, "next-gen global project solutions consulting firm helping clients connect with the right professional talent needed to tackle change and transformational initiatives," sponsored SmartBrief: Business Transformation SmartBrief on Apr. 28.
Uniswap, "the largest decentralized trading and automated market making protocol on Ethereum," sponsored Bankless: Daily Crypto Brief on Apr. 28.
Viatris, "a global healthcare company empowering people worldwide to live healthier at every stage of life," sponsored Industry Dive: BioPharma Dive on Apr. 28.
Crisp, "a Real-time Risk Intelligence company that protects brands, assets and people from reputational damage, security threats and online harms," sponsored Social Media Today on Apr. 28.
Amplitude, which helps "companies unlock the power of their products," sponsored Product Hunt Daily on Apr. 28.
Talbott Vineyard, "an estate winery that grows & produces world-class Chardonnay & Pinot Noir," sponsored VinePair on Apr. 28.
Glimpse, "the Brand Success Platform that empowers marketing teams to collaborate, publish and measure," sponsored No Time for Dat on Apr. 28.
Phyllo, a universal API for creator data. It helps marketing and creator economy companies onboard influencers and track their campaigns. They're a great fit for any newsletter or creator in the creator economy and marketing spaces.
Prompt:Write multiple drafts of an outreach email from [sender] to [receiver]. The [reason] for the outreach email should be subtly highlighted. The emails should be less than 900 characters and maintain [tone]. Conclude the email with [CTA]. Generate subject lines along with the drafts. Sender = [Insert here] Receiver = [Insert here] Reason = [Insert here] Tone = [Insert here] CTA = [Insert here]
Brand Breakdowns // info@empathymarketing.coIdeal Partner
We're looking to partner with newsletters whose audience consists of owners/founders, entrepreneurs, and marketers. Our brand voice is conversational, human, and approachable so our ideal partners would align with our values of putting people first and using empathy.
Minimum Subscribers – 500
Wanted Category – Branding, Business, Entrepreneurs, Marketing
John Bejakovic Newsletter // john@bejakovic.comIdeal Partner
I'm looking to partner with other newsletters that are 1) sent out daily and that are 2) conversational and personal, rather than a collection of how-to advice or links to other curated content. Beyond that, I am open to partnering up with people who write about lots of different categories. In particular, I'm open to partnering with people who don't write about marketing or copywriting.
Minimum Subscribers – 1,000
Wanted Category – Business, Coaches, Creators, Email Marketing, Marketing
Rugby Morning // john@rugbymorning.comIdeal Partner
Newsletters that focus on sports and want to tap into an audience of passionate and dedicated fans of rugby.
Minimum Subscribers – 375
Wanted Category – Sports
Climate Briefing by Flipboard // bsakansky@flipboard.comIdeal Partner
Climate and sustainability focused newsletters
Minimum Subscribers – 250
Wanted Category – Climate
The number of active subscribers has grown by 34% year-over-year.
The service provided is straightforward, and the current contributors are willing to continue working on it.
Setbacks:
The traffic has been dropping during the last three months (16%).
One page is getting more than 22% of all traffic.
Multiple pages have thin content (e.g., pages with a table of data and no written content).
Easy Wins:
There are only about 165 pages so there is a lot of opportunity to add additional pages with similar content for different cities.
Add more content to thin pages.
Improve landing pages to increase conversion rate.
Add more call to actions on content pages.
As the current owner bought the business, be sure to protect all intellectual data used for the service, which is basically a well-edited contact list. If you purchase this business, be aware that there are already 2 people that had full access to the data, which is a huge risk.
Consider launching new services based on the available data, such as personalized outreach campaigns or mail-warming services.
Takeaway:
This is an interesting business that is not commonly found. Essentially, the product is a list of contacts of decision makers at startups that can be used for sales outreach.
Despite being a niche market with only 125 active subscribers, it generates over $5k per month. However, the declining organic traffic is a cause for concern.
Moreover, due to the simplicity of the product, there is a risk that the data may be used in other people's projects. To overcome this challenge, you could create new, more personalized services that move away from solely providing contact emails.
Given the narrow niche, this business would be best suited for agency owners looking to expand their portfolio of services. As a standalone endeavor, there may be too many setbacks to consider.
Valuation:
The business has been valued at $231,053. If you are still interested in acquiring the business, would recommend buying a majority stake and allowing the current owner to continue running it.