Bill Gates:這是數幾年來我所讀過最棒的商業書了!Iger 將他如何身為 CEO 帶領如此巨大的商業公司完成一個又一個令人驚訝的成就作了很精湛的描述。無論是你想找一本商業觀點的書或是只想休閒的了解偉大的 Disney 企業帝國是怎麼在歷史中逐步轉型的,這就是你不該錯過的了。
博客來 簡介(英文):Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company's history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger--think global--and turn Disney into a stronger brand in international markets.
Fourteen years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era.
大流感:最致命瘟疫的史詩(The Great Influenza:The Story of the Deadliest Pandemic in History)
Bill Gates:我們正在身處這樣的時代過程中。但如果你想看看關於歷史上發生過的故事作為對比,1918年的大流感是絕佳的近代案例。作者 Barry 將教導幾乎所有面對最致命的爆發疫情所需要的一切信息。既使 1918 年跟現在時空背景不同,依然是一個相當稱職的暮鼓晨鐘。