When employing a digital signage solution

更新於 發佈於 閱讀時間約 11 分鐘

A digital signage solution includes a monitor, media player, content (video, images, HTML, etc), content management system, and other peripherals. Each of the components has thousands of different products in the market. Pricing, functions, hardware/software spec all vary a lot.

I was about to share a checklist for those who are procuring that equipment; more specifically, a checklist for selecting media players and CMS since this is what my company is doing. Then I figure out it’s probably better to have an overview of the digital signage system before getting into details. After all, the components are very diverse, and it’ll be clearer if we can find some common goals we’re looking at.

Digital Signage System

Digital signage differs from TV since it is engineered for commercial use and 24/7 operation. It gives the owner/system manager full control over the display content. Depending on how powerful and sophisticated the system is, there are tons of different system designs.

Industrial-grade hardware and powerful content management software altogether form a powerful solution with robust and stable performance. The cost is higher and implementation might take some time at an initial stage, but it saves energy to go back and forth to the site to check on issues and repair in the future.

There are also options such as a screen with an embedded player and basic content management software. This is less costly and suitable for those who don’t require much flexibility and instant content update.

Plenty of hardware/software products are in between the two and here are things you may want to consider before your purchase.

1. Mobility and Flexibility

Whether the solution is suitable for a variety of applications. The most intuitive one will be if it applies well to the project of different scales. Another example would be whether the solution could be used for various sectors (education, government, retail, museum, etc).

Another thing we could look at is if we will be able to manage and update the content anywhere. So two questions here: can displays be managed remotely? And can they be monitored or accessed via any PC?

2. Durability and Stability

These are rather hard to be spotted at the primary stage of procurement and installation since we need time to test out whether the solution can serve for long. However, durability and stability are important, as they determine the actual cost for maintenance of the whole system.

One suggestion will be using commercial and industrial-grade equipment, better if they are designed for digital signage and 24/7 operation. Another will be searching for a brand that exists in the market for a long and has a stable clientele so that you know it’s reliable.

3. Security

Security is certainly one thing to consider. You might be lucky sometimes, but once a breach happens, it will take huge efforts to patch things up. Consult your vendor if there’s anything you could do to ensure your device and data safety. Cayin has also published a nicely written post that shares some tips to keep the network safe:

4. Functions

Examine if the solution can fit your requirements. This is rather easy. But to maximize the utility of a digital signage campaign, you could look into other functions provided by your supplier, and see if there’s anything to add to your service value, to increase the competitive edge.

I will address some common functions of CMS and their importance in another article.

5. Cost-effectiveness

Price matters, of course. I put this at last because I think to have a full picture of cost-effectiveness, the other factors have to be taken into account. The higher quality of the equipment the user employs, the less cost he/she will need to endure in the future. To really get a cost-effective solution, please check if there’s ongoing support by the vendor if there’s a recurring software license fee, system upgraded fee, and other hidden costs.

These are things I will suggest looking at when employing a digital signage solution. You’re welcomed to share yours if there’s anything I didn’t cover.

Wish all of you the best of luck with your business and project!


For any sales inquiry or partnership discussion, (or just to talk and make friends!) please contact me at nillachen@cayintech.com, or message me on Linkedin. I’d be glad to know people from tech, marketing, writing, and any other sector.

留言
avatar-img
留言分享你的想法!
avatar-img
On a windy, juicy day
0會員
26內容數
在一個風大的午後喝著果汁,毫無道理的創了這個帳號。// 原本在Medium,現在思考要不要轉戰方格子。
On a windy, juicy day 的其他內容
2021/07/29
It’s a vast industry; for each of the devices, pricing, functions, software/hardware spec all vary a lot.
2021/07/29
It’s a vast industry; for each of the devices, pricing, functions, software/hardware spec all vary a lot.
2021/07/09
At home, digital marketing becomes more important, of course. As for the digital signage industry, most still share a positive view of the application
2021/07/09
At home, digital marketing becomes more important, of course. As for the digital signage industry, most still share a positive view of the application
2021/07/06
Like all other businesses — understand the industry, think about your value, find partners and build the channel.
2021/07/06
Like all other businesses — understand the industry, think about your value, find partners and build the channel.
看更多
你可能也想看
Thumbnail
「欸!這是在哪裡買的?求連結 🥺」 誰叫你太有品味,一發就讓大家跟著剁手手? 讓你回購再回購的生活好物,是時候該介紹出場了吧! 「開箱你的美好生活」現正召喚各路好物的開箱使者 🤩
Thumbnail
「欸!這是在哪裡買的?求連結 🥺」 誰叫你太有品味,一發就讓大家跟著剁手手? 讓你回購再回購的生活好物,是時候該介紹出場了吧! 「開箱你的美好生活」現正召喚各路好物的開箱使者 🤩
Thumbnail
企業面對的新時代,一個消費者離不開網路、離不開行動裝置的時代。所有企業都要打造一個愉快的數位體驗環境,找到下一代顧客;也都需要調整組織,由內而外培養數位DNA,才能做到數位轉型。 「數位工具要成功的關鍵是內容維護,與顧客建立情感連結、品牌信任度,才是最重要的,」不管是網路社群,還是app功能與訊息
Thumbnail
企業面對的新時代,一個消費者離不開網路、離不開行動裝置的時代。所有企業都要打造一個愉快的數位體驗環境,找到下一代顧客;也都需要調整組織,由內而外培養數位DNA,才能做到數位轉型。 「數位工具要成功的關鍵是內容維護,與顧客建立情感連結、品牌信任度,才是最重要的,」不管是網路社群,還是app功能與訊息
Thumbnail
為什麼要經營自媒體? 不管你是公司企業,還是自我創業,都必須要把公司或個人,用『品牌』的概念來經營。而經營自媒體,就是打造『品牌』最基本的操作! 我們都知道創業是一條不歸路,但為什麼要創業呢? 如果說時間就是金錢,那麼很大的因素就是,時間可以掌控在自己的手上! 如何網路曝光被看見? 以往在宣傳服務項
Thumbnail
為什麼要經營自媒體? 不管你是公司企業,還是自我創業,都必須要把公司或個人,用『品牌』的概念來經營。而經營自媒體,就是打造『品牌』最基本的操作! 我們都知道創業是一條不歸路,但為什麼要創業呢? 如果說時間就是金錢,那麼很大的因素就是,時間可以掌控在自己的手上! 如何網路曝光被看見? 以往在宣傳服務項
Thumbnail
在數位時代,網上零售業務的興起為創業者提供了巨大的機會。然而,要建立一個成功的網上零售業務並不容易,需要仔細計劃、良好執行和持續努力。本文將提供一些建議和策略,以幫助您建立一個成功且有競爭力的網上零售業務。 一、市場研究和定位 認識您的目標市場:了解您的目標客戶群,包括他們的偏好、需求和消費習慣。這
Thumbnail
在數位時代,網上零售業務的興起為創業者提供了巨大的機會。然而,要建立一個成功的網上零售業務並不容易,需要仔細計劃、良好執行和持續努力。本文將提供一些建議和策略,以幫助您建立一個成功且有競爭力的網上零售業務。 一、市場研究和定位 認識您的目標市場:了解您的目標客戶群,包括他們的偏好、需求和消費習慣。這
Thumbnail
一、 什麼是品牌視覺 「品牌視覺」就是品牌將「核心理念」和「企業文化」,用容易記憶的視覺形象來表達。主要是以品牌名稱、LOGO標誌、標準字、標準顏色等視覺要素組合而成,呈現出最符合品牌的視覺,有助於快速建立企業品牌識別度。 加上豐富的產業經驗和對市場的理解,幫助你成為品牌價值的好推手。更進一步搭配實
Thumbnail
一、 什麼是品牌視覺 「品牌視覺」就是品牌將「核心理念」和「企業文化」,用容易記憶的視覺形象來表達。主要是以品牌名稱、LOGO標誌、標準字、標準顏色等視覺要素組合而成,呈現出最符合品牌的視覺,有助於快速建立企業品牌識別度。 加上豐富的產業經驗和對市場的理解,幫助你成為品牌價值的好推手。更進一步搭配實
Thumbnail
吸睛又吸金的銷售頁三大重點,以及如何透過CANVA 製作吸睛的一頁式網站!
Thumbnail
吸睛又吸金的銷售頁三大重點,以及如何透過CANVA 製作吸睛的一頁式網站!
Thumbnail
想要轉型卻總煩惱市場太小,建置費用太多,人員又訓練不足,疫情的衝擊下不得不隨時代潮流衝擊進行數位轉型,但真的要進行數位轉型可能連最基礎的數位化卻可能還一知半解,筆者在協助企業最常碰到的就是上述的問題,數位轉型不再於轉型二字,而在於如何了解數位化的思維認知操作,筆者長期協助企業在數位化的轉型上琢磨,思
Thumbnail
想要轉型卻總煩惱市場太小,建置費用太多,人員又訓練不足,疫情的衝擊下不得不隨時代潮流衝擊進行數位轉型,但真的要進行數位轉型可能連最基礎的數位化卻可能還一知半解,筆者在協助企業最常碰到的就是上述的問題,數位轉型不再於轉型二字,而在於如何了解數位化的思維認知操作,筆者長期協助企業在數位化的轉型上琢磨,思
Thumbnail
很多時候我們都在專注於擁有一個網站、追求能被搜尋引擎認可,但卻忘了到頭來網站視覺還得經的起使用者考驗。別說是使用者,今天若有兩種不同網頁設計視覺在你眼前,一個精緻但後台可能有問題,另一個粗糙卻有完整的後台功能,你會怎麼選?
Thumbnail
很多時候我們都在專注於擁有一個網站、追求能被搜尋引擎認可,但卻忘了到頭來網站視覺還得經的起使用者考驗。別說是使用者,今天若有兩種不同網頁設計視覺在你眼前,一個精緻但後台可能有問題,另一個粗糙卻有完整的後台功能,你會怎麼選?
追蹤感興趣的內容從 Google News 追蹤更多 vocus 的最新精選內容追蹤 Google News