商務英文解鎖 (2)

Liaison

前陣子組織調整，高階主管指派某主管 will serve as the primary Sales liaison with Finance team，其中「Liaison」指的是「聯絡人」或「聯絡角色」，負責Sales部門與Finance部門之間的溝通和協調工作，確保兩個部門的資訊流暢、合作順利。

• She was appointed as the liaison between the marketing and design teams to ensure smooth collaboration.
• As a liaison officer, his role is to ensure smooth information flow between departments.
• Effective liaison between the client and the service provider is crucial for project success.

Egg on our face

最近在與業務端的同事合作時，得知客戶對於我們的訂價有所抱怨， 業務端的主管提到 bit of egg on our face，的意思是感到有些尷尬或丟臉，通常因為犯了錯誤或做了某些事之後效果不佳。它源於一個比喻，想像臉上沾了雞蛋是一種令人難堪的情況。

• We ended up with egg on our face when the product we hyped didn’t meet customer expectations.
• The software update caused major issues for users, leaving us with egg on our face.
• The campaign backfired badly, and now we have a bit of egg on our face for how we handled it.

Fire drill

「Fire drill」常被用來比喻需要立即處理的緊急任務或專案，通常會需要先放下手邊的其他案子，老闆可能會跟你說 :“please prioritize this today ahead of anything else you’re working on.”

• We had to drop everything for a fire drill project that came up unexpectedly.
• The marketing team is handling a fire drill to address the sudden PR crisis.
• Yesterday was chaotic; we had multiple fire drills due to system outages.
• Our department is constantly in fire drill mode, reacting to issues as they arise.
• Let’s plan ahead to avoid these last-minute fire drills in the future.

Initiatives

公司內部和財報earnings call 主管常說的 initiatives 指的是公司為了達成特定目標而啟動的計劃、策略或行動方案。這些通常是一些具有明確方向和目標的活動，旨在推動公司成長、提升業務績效、解決問題或創造新機會。

公司管理層通常會在 earnings call 中提及他們正在推行或計劃實施的各種策略和行動，以達成特定的業務目標。這些行動計劃可能涉及新產品開發、業務流程改進、市場拓展、數位轉型等方面。

新產品開發

• We have several initiatives underway to develop innovative products that meet emerging customer needs.
• I’ll discuss recent developments and our exciting new build program, part of our growth platform, as well as new initiatives on all three of our award-winning brands as part of our product pillar.

流程改進

• Our cost-reduction initiatives have resulted in significant savings this quarter.
• These weaknesses in performance were offset by …, where we benefited from pricing, efficiency initiatives and better overall cost performance.

市場拓展

• The company’s expansion initiatives into new markets are expected to drive revenue growth.
• … should also benefit from volume growth linked to sustainability initiatives among customers and new markets such as PFAS.

數位轉型

• Our digital transformation initiatives are enhancing customer engagement and operational efficiency.
• It will also benefit from upgraded and common IT systems and other technology-driven initiatives.

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