Reference: 龍騰文化
It has probably happened to you before. The glass doors of the convenience store slide open invitingly; you hear the ___(1)___ “Welcome!” and enter just to ___(2)___ one item. A few minutes later, you walk out with a whole bag full of drinks, snacks, and other goodies you never even thought of buying!
There’s no need ___(3)___ embarrassed if you’ve experienced this sudden urge to shop. Convenience stores use certain ___(4)___ to make you feel this way. One of these strategies is to follow the “eye level is buy level” rule. ___(5)___ the products are, the easier it is ___(6)___ shoppers to notice and purchase them. ___(7)___, smart shop owners usually ___(8)___ their most profitable and popular items at the average shopper’s eye level to make sure that those items are most likely to be seen. Similarly, products ___(9)___ are aimed at children, __(10)___ toys, are placed on lower shelves ___(11)___ younger shoppers will surely see them.
Another eye-catching convenience store strategy is to promote impulse purchases of small, cheap items like candy bars. These are ___(12)___ near cash registers and are ___(13)___ easily noticed and within quick reach. Special offers, like “buy one, get one free,” ___(14)___ such little “extras” even more attractive. ___(15)___ customers are lining up at cash registers to pay for their things anyway, these items can easily be grabbed and added ___(16)___ their shopping baskets on impulse.
A third strategy is to make customers ___(17)___ more time in stores so that they will spend more money, too. Studies have shown ___(18)___ the longer people stay inside, the more products they buy. Shops ___(19)___ this by setting up bar-style seating or dining areas. Here, people can read the paper, hold a meeting, or just hang out. ___(20)___ these customers might start off with just a beverage, they often grow ___(21)___ over time. ___(22)___, they end up ___(23)___ more things like microwave dinners and fruit packs.
To avoid ___(24)___ any of the traps above, try to be more ___(25)___ the clever strategies convenience stores use to get ___(26)___ into your pocket. If you can always remember the tricks that shop owners use, you ___(27)___ have to worry about spending too much!
1. (A) enormous (B) essential (C) familiar (D) horrific
2. (A) pick up (B) take out (C) look up (D) get over
3. (A) being (B)be (C) to being (D) to be
4. (A) strategies (B) locations (C) conclusions (D) differences
5. (A) The visibler (B) The more visible
(C) The visible (D) The most visible
6. (A) in (B) at (C) to (D) for
7. (A) Therefore (B) Nevertheless (C) Furthermore (D) However
8. (A) match (B) place (C) remove (D) notice
9. (A) where (B) what (C) x (D) that
10. (A)except for (B) far from (C) such as (D) due to
11. (A) so that (B) only if (C) even though (D) as soon as
12. (A) display (B) displayed
(C)are displaying (D) are displayed
13. (A) similarly (B) though (C) unless (D) thus
14. (A) get (B)let (C) help (D) make
15. (A) Since (B) While (C) Although (D)Until
16. (A)for (B)under (C) to (D) at
17. (A) spent (B) spending (C) spend (D) to spend
18. (A) where (B) what (C) which (D) that
19. (A) strike a balance on (B) take advantage of
(C) take notice of (D) pose a threat to
20. (A)Since (B) Although (C) Unless (D)Until
21. (A) mad (B) full (C) hunger (D) hungry
22. (A) Hence (B) However (C) Nevertheless (D) Eventually
23. (A) purchasing (B) to purchase (C) purchase (D) purchased
24. (A)fall into (B) falls into (C) falling into (D) fell into
25. (A) concentrate on (B) confident in (C) good at (D) aware of
26. (A) deeper (B) deep (C) to deep (D) deepest
27. (A) might not (B) wouldn’t (C)don’t (D) won’t
Answer:
1-5 CADAB
6-10 DABDC
11-15 ADDDA
16-20 CCDBB
21-25 DDACD
21-27 AD
