Ｌ8: Convenience Stores: Where Our Wallets Are Always Open

Reference: 龍騰文化

It has probably happened to you before. The glass doors of the convenience store slide open invitingly; you hear the ___(1)___ “Welcome!” and enter just to ___(2)___ one item. A few minutes later, you walk out with a whole bag full of drinks, snacks, and other goodies you never even thought of buying! 

There’s no need ___(3)___ embarrassed if you’ve experienced this sudden urge to shop. Convenience stores use certain ___(4)___   to make you feel this way. One of these strategies is to follow the “eye level is buy level” rule. ___(5)___ the products are, the easier it is ___(6)___  shoppers to notice and purchase them. ___(7)___, smart shop owners usually ___(8)___  their most profitable and popular items at the average shopper’s eye level to make sure that those items are most likely to be seen. Similarly, products ___(9)___  are aimed at children, __(10)___  toys, are placed on lower shelves ___(11)___  younger shoppers will surely see them. 

Another eye-catching convenience store strategy is to promote impulse purchases of small, cheap items like candy bars. These are ___(12)___ near cash registers and are ___(13)___  easily noticed and within quick reach. Special offers, like “buy one, get one free,”  ___(14)___ such little “extras” even more attractive. ___(15)___  customers are lining up at cash registers to pay for their things anyway, these items can easily be grabbed and added ___(16)___  their shopping baskets on impulse. 

A third strategy is to make customers ___(17)___ more time in stores so that they will spend more money, too. Studies have shown ___(18)___  the longer people stay inside, the more products they buy. Shops ___(19)___ this by setting up bar-style seating  or dining areas. Here, people can read the paper, hold a meeting, or just hang out. ___(20)___ these customers might start off with just a beverage, they often grow ___(21)___  over time. ___(22)___, they end up ___(23)___  more things like microwave dinners and fruit packs. 

To avoid ___(24)___  any of the traps above, try to be more ___(25)___  the clever strategies convenience stores use to get ___(26)___  into your pocket. If you can always remember the tricks that shop owners use, you ___(27)___  have to worry about spending too much! 

1.        (A) enormous (B) essential (C) familiar (D) horrific

2.        (A) pick up (B) take out (C) look up (D) get over

3.        (A) being (B)be (C) to being (D) to be

4.        (A) strategies (B) locations (C) conclusions (D) differences

5.        (A) The visibler (B) The more visible

(C) The visible (D) The most visible

6.        (A) in (B) at (C) to (D) for

7.        (A) Therefore (B) Nevertheless (C) Furthermore (D) However

8.        (A) match (B) place (C) remove (D) notice

9.        (A) where (B) what (C) x (D) that

10.  (A)except for (B) far from (C) such as (D) due to

11.  (A) so that (B) only if (C) even though (D) as soon as

12.  (A) display (B) displayed

(C)are displaying (D) are displayed

13.  (A) similarly (B) though (C) unless (D) thus

14.  (A) get (B)let   (C) help (D) make

15.  (A) Since (B) While (C) Although (D)Until

16.  (A)for (B)under (C) to (D) at

17.  (A) spent (B) spending (C) spend (D) to spend

18.  (A) where (B) what (C) which (D) that

19.  (A) strike a balance on (B) take advantage of

(C) take notice of (D) pose a threat to

20.  (A)Since (B) Although (C) Unless (D)Until

21.  (A) mad (B) full (C) hunger (D) hungry

22.  (A) Hence (B) However (C) Nevertheless (D) Eventually

23.  (A) purchasing (B) to purchase (C) purchase (D) purchased

24.  (A)fall into (B) falls into (C) falling into (D) fell into

25.  (A) concentrate on (B) confident in (C) good at (D) aware of

26.  (A) deeper (B) deep (C) to deep (D) deepest

27.  (A) might not (B) wouldn’t (C)don’t   (D) won’t

Answer:

1-5 CADAB

6-10 DABDC

11-15 ADDDA

16-20 CCDBB

21-25 DDACD

21-27 AD