酒類飲品在台灣商務餐敘中的角色【商務文化趨勢短文閱讀】

The Changing Role of Alcohol

Traditionally, alcohol played a significant role in Taiwanese business dinners, with toasting culture being an important part of relationship building. However, this custom has evolved significantly in recent years, particularly among professionals under 40 and with the increased participation of women in business.

Today, there's a noticeable shift towards moderation and inclusivity. Many younger professionals and women in business prefer non-alcoholic options, and this choice is increasingly respected. Tea, coffee, and soft drinks are now common alternatives for toasts. The focus has shifted from drinking culture to the quality of conversation and the depth of relationship-building.