為何澳洲人不愛星巴克

記者：你會接受前 Starbucks員工來應徵嗎？
Mr. Du：我們會雇用一些他們的前員工
記者：附近的 Starbucks關門了，你會預期你們的生意因此受益嗎？
Mr. Du:：不會吧。去 Starbucks的客人，對真正的好咖啡沒什麼興趣(not interested in real coffee anyway)。
記者：如果 Starbuck前員工來你們店裡工作，可以馬上勝任嗎？
Mr. Du：他們需要受點額外的訓練，因為我們的咖啡是純手工的，不像 Starbucks用半自動的咖啡機。
Mr. Du沒直說，但意思很明顯，Starbucks的咖啡不好喝。我想大多數的人都同意這一點。

"The biggest stumbling block in Starbucks’ attempt for Down Under domination is that Australia’s cafe culture is just too damn good." - 澳洲的咖啡文化超讚的，星巴克根本擋不了

"Thanks to waves of Italian and Greek immigrants in the early 1950s, Australia adopted the art of espresso-drinking-as-a-social-lubricant much earlier than the United States. While Starbucks introduced Americans to a European Lite version of coffee shop culture, in Australia it was a latecomer to a party no one invited it to." - 二戰後大量義大利希臘移民來到澳洲，喝義式濃縮咖啡當社交活動的文化就深植下來了，比起星巴克把歐陸咖啡館文化帶入美國早了許久，想把這套複製到澳洲，就像跑趴遲到，到了才發現根本沒被邀請，就是沒人理啦!

"As many of the cafes Starbucks competes with are independently owned, many Australians also took a moral stance against the American mega-chain’s invasion. No one likes it when a new Starbucks opens in their neighbourhood, but don’t pretend you’ve never eased a particularly insistent hangover with a Grande Americano. In Australia, that’s not an option." - 星巴克的競爭對手都是獨立經營的小咖啡館，澳洲人可是帶著道德高度來面對美式大企業入侵，沒有人喜歡星巴克開在附近，但是也不用假裝從未喝美式咖啡來解宿醉，因為在澳洲，沒人這樣做。

While the future of Starbucks in Australia looks less than certain, there is one area the indies can’t win. “I don’t really go to Starbucks,” says Keidar. “If I did, it would probably be in an airport, and I would order a frappe. With cookies in it.” Alright Starbucks, we’ll let you have the monopoly on red eye flight milkshakes. - 雖然星巴克在澳洲前途堪慮，但是有一塊是小咖啡館贏不了的，"我不會去星巴克，如果真的去了，那一定在機場，我會點星冰樂，配餅乾"，好吧! 星巴克，紅眼班機的奶昔讓你全包了啦!