社群媒體如何讓你持續滑動【商務文化趨勢短文閱讀】

The Hidden Hooks: How Social Media Keeps You Scrolling

Social media platforms are designed to be addictive, employing various psychological tricks to keep users engaged for hours. These apps use algorithms that learn your preferences, showing content tailored to your interests, making it hard to stop scrolling.

One key tactic is the variable reward system. Like a slot machine, social media provides unpredictable rewards – likes, comments, or interesting posts – keeping users hooked as they chase the next dopamine hit.