“…There’s a reason why classic bank architecture is all in the classical style, like Greek columns and all that nonsense.” These symbols of “security and stability” — columns, vaults, marble — “helped people feel comfortable giving their money over to this institution and going to that institution for other financial needs….”
Love this article about Graphic Design in the financial industry, probably because the Google UX Design course I took earlier had opened a new window for me, now I tend to pay more attention to those small UX details.
User experience is more valued nowadays and mobile-first becomes a notion that industry players can not ignore.
It’s understandable that incumbents' apps may find it hard to compete with those young FinTech challengers, as the former ones usually have legacy systems and more regulatory concerns.
Still, it’s glad to see traditional banks are finally moving. I believe incorporating UX design elements in their CVP (Customer Value Proposition) will be a good start, there may be some amazing sparkle. And maybe one day we can see a fully-gamified design from one of them!