15 Best UX Audit Tools Toward Optimizing User Experience

更新於 發佈於 閱讀時間約 35 分鐘


raw-image


Choosing the right UX audit tools to identify gaps in your digital product is a significant step toward optimizing its performance and user experience. However, with several automated UX audit tools available—each with distinct strengths and limitations—it can take time to select one that aligns with your immediate goals and long-term strategy.

In this guide, Lollypop has curated a list of 15 online UX Audit Tools, categorized based on their specific capabilities to help you make an informed decision. Explore the list below to find the perfect auditing tools to support your product's growth.

UX Audit Tools for User Behavior Analysis 


raw-image


When it comes to improving user experience (UX) on digital products, having the right UX Audit tools to analyze user behavior is essential. These tools empower UX auditors to gain insights into user interactions, identify pain points, and uncover opportunities for improvement. Here are some of the most popular tools used for user behavior analysis:

1. Hotjar

Hotjar is a robust UX audit tool that provides heatmaps and session recordings to help UX auditors analyze user behavior on websites. Heatmaps reveal where users click, scroll, and linger the longest, enabling auditors with insights to make data-driven improvements to layout and design.

The heatmaps use a color scale where the most popular, "hot" areas are highlighted in red, while the least engaged, "cold" areas are shown in blue. Common types of heatmaps include:

  • Click maps: These reveal which CTAs users are clicking the most and can show if non-CTA elements are attracting unexpected attention. If users are distracted from key actions, repositioning buttons may improve user experience and boost conversions.
  • Scroll maps: These indicate how far down the page visitors scroll. If users aren’t reaching certain sections, they may be missing critical information, suggesting a need for adjustments in content placement.
  • Move maps: These track mouse movement without requiring clicks or scrolling, showing which areas capture users' interest on the page.

Other key features: 

  • User feedback collection
  • Surveys
  • 1:1 user testing interviews
  • Funnel optimization
  • High-level user data dashboard.

2. Crazy Egg

Similar to Hotjar, Crazy Egg offers Clickmaps, scrollmaps, or session recordings to analyze user behavior from multiple angles. It also provides additional features, including:

  • Confetti Report: Shows individual user clicks rather than total clicks. You can create up to 22 customer profiles to gain deeper insights into the performance of different customer segments.
  • Overlay Report: Filters clicks by criteria such as new vs. returning visitors, device type, and UTM campaign.
  • A/B Testing: Allows you to test different versions of your site to identify the best-performing design.

Other key features: 

  • Traffic analytics
  • Errors tracking
  • Surveys
  • Goal tracking
  • Pop-ups, buttons, and banners

3. Mouseflow

Mouseflow is another online audit tool that offers session recordings and heatmaps to track user journeys across websites, providing valuable insights into where users drop off in the conversion process. In addition, Mouseflow stands out with its unique user feedback collection feature, which is triggered by rage clicks, capturing user input at moments of frustration.

Other key features: 

  • Funnel analysis
  • Conversion funnel optimization
  • Form optimization
  • User feedback
  • Automated friction scores

4. FullStory

FullStory offers session replays, event tracking, and user segmentation to give you a deep dive into user behavior. This tool allows you to track every click, scroll, and interaction on your site, providing a comprehensive view of the user experience. 

In addition, its advanced segmentation feature allows you to analyze specific audience groups based on various criteria, helping to identify and address unique issues effectively

Other key features: 

  • Product analytics 
  • Qualitative insights 
  • Integrated data ecosystem 
  • Mobile app analytics

UX Audit Tools for Gathering User Feedback 


raw-image


Collecting user feedback is crucial to uncovering insights from real users, making it easier to identify pain points and enhance user satisfaction. Here are some UX audit tools designed specifically for gathering valuable user feedback:

5. UserTesting

UserTesting is a widely used UX audit tool for capturing direct feedback from real users. It enables you to recruit participants aligned with your target demographic and observe them as they engage with your product. 

By reviewing session recordings, you gain valuable insights into user experience with your website or app. This direct feedback can help uncover areas of confusion or frustration that may not be apparent through analytics alone.

Other key features: 

  • Access to the UserTesting Contributor Network
  • User testing requests
  • Automated session transcripts
  • Session metrics
  • Automated session insights
  • Integrations with Slack, Jira & Trello.

6. UserReport

UserReport is an AI-powered UX audit tool that takes user feedback to the next level. By analyzing survey responses and behavior data, UserReport identifies trends and patterns within the feedback, helping you understand user sentiment and behaviors. This tool identifies common issues impacting your user base and suggests areas where improvements could make a significant impact.

Other key features: 

  • Survey widget
  • Feedback widget
  • Net Promoter Score (NPS)
  • User satisfaction score
  • User demographics data
  • User bug reports

7. SurveyMonkey

SurveyMonkey is a global leader in online surveys and forms that enables you to gather direct feedback from users through customizable surveys. It offers a variety of question formats and templates, making it easy to design surveys tailored to specific research goals. 

SurveyMonkey’s analytics features also provide insights into user preferences and satisfaction, helping you make data-driven decisions to improve the user experience.

Other key features:

  • Customizable survey templates
  • Real-time data and insights
  • Survey distribution across multiple channels
  • Advanced analytics and reporting
  • Integration with platforms like Slack, Salesforce, and Google Sheets

8. Qualtrics

Qualtrics is a web-based platform enabling users to design surveys and generate reports without prior programming experience. It empowers teams to understand user sentiment, uncover pain points, and monitor satisfaction trends over time. With advanced survey tools and powerful analytics, Qualtrics supports businesses in making data-driven decisions to optimize user experience and refine product design.

Other key features:

  • Access to 22 question formats
  • Collect and manage over 1,000 responses
  • Incorporate skip, display, and branching logic to tailor survey paths for respondents..

UX Audit Tools for Accessibility Testing


raw-image


Ensuring your website or app is accessible to all users, including those with disabilities, is an essential part of any UX audit practices. Accessibility testing helps uncover barriers that might hinder users from enjoying a seamless experience. Here are some top tools to help ensure your digital products are accessible for everyone:

9. WAVE

WAVE (Web Accessibility Evaluation Tool) is a free UX audit tool designed to identify accessibility and WCAG issues on websites. It provides visual feedback by overlaying icons and indicators directly on your site, making it easy to pinpoint specific barriers.

Other key features:

  • Visual accessibility reports
  • Compatibility with WCAG guidelines
  • Browser extensions for quick testing
  • Integration with Google Chrome, Firefox & Microsoft Edge

10. Lighthouse

Lighthouse is an open-source, automated tool from Google that audits web pages for performance and accessibility issues. It generates detailed reports highlighting areas for improvement and provides actionable recommendations. Lighthouse can be run directly in Chrome DevTools, making it a convenient option for accessibility testing during development.

Other key features:

  • Automated accessibility scoring
  • Diagnostic recommendations
  • Performance and SEO insights
  • Easy integration with CI/CD pipelines
  • Support for progressive web apps (PWAs)

11. aXe

aXe is a browser extension designed for accessibility testing on websites. It integrates seamlessly into your browser’s developer tools, allowing you to analyze pages for compliance with accessibility standards. aXe’s intuitive interface makes it easy to identify issues and prioritize fixes, making it an ideal tool for developers and designers alike.

Other key features:

  • Intelligent Guided Tests (IGTs)
  • Integration with Development Workflows
  • Accessibility Issue Severity Levels
  • WCAG Compliance Checks
  • Support for Dynamic Content Testing
  • Compatibility with CI/CD Pipelines

UX Audit Tools for Product or Website/App Analytics 

raw-image


Analytics tools that track users' engagement with your website or app are essential for a thorough UX audit. These tools provide valuable data on user behavior, helping you identify pain points and areas for improvement. Here are some key analytics tools for UX audit:

12. Google Analytics

Google Analytics is a powerful website UX audit tool that provides in-depth insights into your website traffic and user behavior. By analyzing metrics like session duration, bounce rate, and conversion paths, you can uncover how users navigate your site and identify where they drop off, pinpointing areas for improving the user experience.

The platform also provides valuable data on demographics, interests, locations, languages, and devices, helping you fine-tune user flows, improve call-to-action (CTA) effectiveness, and elevate your UI. With these insights, you can streamline the user journey, encouraging more visitors to complete conversions.

Other key features: 

  • Real-time reporting
  • Acquisition reports
  • Engagement reports
  • Traffic source tracking
  • Conversion tracking
  • Mobile app analytics
  • Custom dashboards 

13. Mixpanel

Mixpanel is a powerful product analytics tool for tracking user interactions and gaining a deeper understanding of engagement with your product. Unlike Google Analytics, which offers a broad view of traffic, Mixpanel focuses on specific actions like clicks, sign-ups, and purchases, providing a deeper understanding of user behavior.

With Mixpanel, you can set up custom events and funnels to analyze user journeys and identify points where users drop off. Its advanced segmentation and cohort analysis features also allow you to uncover valuable patterns and trends in user behavior.

However, as Mixpanel insights are often based on specific UX assumptions, comparing its data with other analytics tools can help create a more unbiased perspective.

Other key features: 

  • Product analytics
  • User data infrastructure
  • Integrations with data platforms

14. UXCam

UXCam is an analytics tool tailored for mobile apps, making it essential for conducting thorough mobile UX audits. It tracks and analyzes user interactions within your app, providing session recordings and heatmaps. By reviewing how users engage with different screens and features, you can pinpoint usability issues and optimize the app's performance to enhance the overall user experience.

Other key features: 

  • Dashboards with automated reporting
  • Funnel & Drop-off analytics
  • User journey & User flow analytics
  • Event and goal analytics
  • User segmentation
  • SDK for issue reporting and analytics 

15. Heap

Heap is a comprehensive analytics tool that automatically captures every user interaction on your website or app without needing manual event tracking. It records all actions, including clicks, form submissions, and page views, giving you a complete view of user behavior. This enables easy analysis of user journeys and helps identify opportunities to improve conversion rates, engagement, and overall usability.

Heap’s powerful analytics features are especially valuable for eCommerce sites aiming to optimize customer experience. Given that, you review session replays, run UX tests, monitor conversion rates and drop-offs, and continuously refine your UX.

Other key features: 

  • Heatmaps
  • Journey maps
  • User segmenting
  • Customizable dashboards
  • Plug-and-play UX and onboarding playbooks

Exciting Opportunity!

This year-end season, grab your chance to claim your FREE UX audit slot with Lollypop WinAudit 2024. This exclusive campaign allows businesses to gain invaluable insights, refine their UX strategy, and pinpoint areas for improvement, all while enhancing your product’s competitive edge in 2025.

The registration form will be open from Nov 25th to Dec 23rd, 2024!

Don’t wait! This offer won’t last long! Join us and register now for this one-of-a-kind opportunity!

You may want to read more: 7 UI UX Design Principles for Mobile App Development

Conclusion

Through this blog, Lollypop has highlighted 15 essential user experience tools and techniques to help you identify gaps in your product’s user experience. While these UI UX audit tools can assist in conducting a basic UX audit independently, they may not fully uncover systemic issues or provide a strategic, actionable roadmap for improvement.

At Lollypop Design Studio, we take UX audits to the next level. Our approach goes beyond identifying areas for improvement—we deliver customized recommendations that tackle your product’s unique challenges and unlock its true potential.

If you're seeking a UX Audit service provider to health check your digital product, our team of design experts is here to deliver a thorough evaluation and practical solutions tailored to your needs.

As a leading UI/UX design company, Lollypop Design Studio specializes in comprehensive UX Audit services across diverse digital platforms, ranging from UX site audits, UX app audits to UX/UI content audits. Contact us today to explore a UX design audit process crafted specifically to meet your goals and elevate your product’s user experience!

留言
avatar-img
留言分享你的想法!
avatar-img
Lollypop Vietnam
1會員
29內容數
We are a dedicated UI/UX design agency in Vietnam, offering design services for clients in South East Asia and everywhere around the globe.
Lollypop Vietnam的其他內容
2025/03/19
In this article, we’ll show you the essentials of guerrilla usability testing tips to help you get the most out of this innovative technique.
Thumbnail
2025/03/19
In this article, we’ll show you the essentials of guerrilla usability testing tips to help you get the most out of this innovative technique.
Thumbnail
2025/03/17
In this blog, we’ve curated a list of top 20 usability testing tools for 2025, catering to every budget.
Thumbnail
2025/03/17
In this blog, we’ve curated a list of top 20 usability testing tools for 2025, catering to every budget.
Thumbnail
2025/03/17
In this blog, we’ll break down the key usability testing metrics to optimize your usability design for better results.
Thumbnail
可能包含敏感內容
2025/03/17
In this blog, we’ll break down the key usability testing metrics to optimize your usability design for better results.
Thumbnail
可能包含敏感內容
看更多
你可能也想看
Thumbnail
「欸!這是在哪裡買的?求連結 🥺」 誰叫你太有品味,一發就讓大家跟著剁手手? 讓你回購再回購的生活好物,是時候該介紹出場了吧! 「開箱你的美好生活」現正召喚各路好物的開箱使者 🤩
Thumbnail
「欸!這是在哪裡買的?求連結 🥺」 誰叫你太有品味,一發就讓大家跟著剁手手? 讓你回購再回購的生活好物,是時候該介紹出場了吧! 「開箱你的美好生活」現正召喚各路好物的開箱使者 🤩
Thumbnail
介紹朋友新開的蝦皮選物店『10樓2選物店』,並分享方格子與蝦皮合作的分潤計畫,註冊流程簡單,0成本、無綁約,推薦給想增加收入的讀者。
Thumbnail
介紹朋友新開的蝦皮選物店『10樓2選物店』,並分享方格子與蝦皮合作的分潤計畫,註冊流程簡單,0成本、無綁約,推薦給想增加收入的讀者。
Thumbnail
當你邊吃粽子邊看龍舟競賽直播的時候,可能會順道悼念一下2300多年前投江的屈原。但你知道端午節及其活動原先都與屈原毫無關係嗎?這是怎麼回事呢? 本文深入探討端午節設立初衷、粽子、龍舟競渡與屈原自沉四者。看完這篇文章,你就會對端午、粽子、龍舟和屈原的四角關係有新的認識喔。那就讓我們一起解開謎團吧!
Thumbnail
當你邊吃粽子邊看龍舟競賽直播的時候,可能會順道悼念一下2300多年前投江的屈原。但你知道端午節及其活動原先都與屈原毫無關係嗎?這是怎麼回事呢? 本文深入探討端午節設立初衷、粽子、龍舟競渡與屈原自沉四者。看完這篇文章,你就會對端午、粽子、龍舟和屈原的四角關係有新的認識喔。那就讓我們一起解開謎團吧!
Thumbnail
在數位行銷與SEO(搜尋引擎最佳化)的世界裡,關鍵字研究是決定網站能否脫穎而出的核心戰略之一。正確的關鍵字策略不僅能帶來精準流量,更能提升品牌曝光與轉換率。本文將從用戶搜尋行為、關鍵字分類、選字技巧、競爭分析到黃金關鍵字挑選,系統性解析關鍵字研究的全流程。 一、用戶的搜尋行為洞察 理解用戶如何
Thumbnail
在數位行銷與SEO(搜尋引擎最佳化)的世界裡,關鍵字研究是決定網站能否脫穎而出的核心戰略之一。正確的關鍵字策略不僅能帶來精準流量,更能提升品牌曝光與轉換率。本文將從用戶搜尋行為、關鍵字分類、選字技巧、競爭分析到黃金關鍵字挑選,系統性解析關鍵字研究的全流程。 一、用戶的搜尋行為洞察 理解用戶如何
Thumbnail
這篇文章提供如何撰寫成功案例分析的SEO建議,讓提案更具說服力。內容包含選擇合適案例的關鍵標準、案例分析的標準結構、以及如何讓案例更具說服力的技巧,例如數據說話、圖像化表達、客戶回饋等。
Thumbnail
這篇文章提供如何撰寫成功案例分析的SEO建議,讓提案更具說服力。內容包含選擇合適案例的關鍵標準、案例分析的標準結構、以及如何讓案例更具說服力的技巧,例如數據說話、圖像化表達、客戶回饋等。
Thumbnail
在數位行銷的時代,社群行銷已成為品牌曝光、受眾互動與銷售轉化的核心策略之一。如何設定有效的關鍵績效指標(KPI)來衡量與優化社群行銷的成效,仍是許多企業的挑戰。本篇文章將帶您一步步了解如何選擇合適的 KPI 指標,應用 SMART 原則設計專屬策略,並透過工具分析數據,助您提升品牌的市場競爭力!
Thumbnail
在數位行銷的時代,社群行銷已成為品牌曝光、受眾互動與銷售轉化的核心策略之一。如何設定有效的關鍵績效指標(KPI)來衡量與優化社群行銷的成效,仍是許多企業的挑戰。本篇文章將帶您一步步了解如何選擇合適的 KPI 指標,應用 SMART 原則設計專屬策略,並透過工具分析數據,助您提升品牌的市場競爭力!
Thumbnail
電商營運中,各類行為指標如GMV、銷售額、訂單數量等不僅能反映平台的營運狀況,更是製定行銷策略的重要依據。其應用場景,幫助讀者全面掌握電商數據分析的核心知識,並結合短影音與直播帶貨等新趨勢,提供提升轉換率與銷售額的具體建議,讓您在激烈的市場競爭中發揮作用。
Thumbnail
電商營運中,各類行為指標如GMV、銷售額、訂單數量等不僅能反映平台的營運狀況,更是製定行銷策略的重要依據。其應用場景,幫助讀者全面掌握電商數據分析的核心知識,並結合短影音與直播帶貨等新趨勢,提供提升轉換率與銷售額的具體建議,讓您在激烈的市場競爭中發揮作用。
Thumbnail
學習廣告行銷指標能幫助分析廣告效果,優化投放策略,提升品牌曝光、用戶互動與轉化率,進而最大化投資回報率(ROI)與行銷效益。
Thumbnail
學習廣告行銷指標能幫助分析廣告效果,優化投放策略,提升品牌曝光、用戶互動與轉化率,進而最大化投資回報率(ROI)與行銷效益。
Thumbnail
在現代商業競爭中,行銷與設計思維的結合越來越重要。這篇文章探討了兩者之間的關鍵差異,並提供了實踐結合的具體方法,幫助企業提升品牌價值與顧客體驗。透過五季證照設計與行銷管理師證照的學習,您將能學會以消費者為中心的策略、創新推動力以及如何有效結合數據與創意,增強市場競爭力。
Thumbnail
在現代商業競爭中,行銷與設計思維的結合越來越重要。這篇文章探討了兩者之間的關鍵差異,並提供了實踐結合的具體方法,幫助企業提升品牌價值與顧客體驗。透過五季證照設計與行銷管理師證照的學習,您將能學會以消費者為中心的策略、創新推動力以及如何有效結合數據與創意,增強市場競爭力。
Thumbnail
隨著數位行銷的普及,SEO(搜尋引擎最佳化)在企業的行銷策略中扮演著至關重要的角色。然而,在SEO發展過程中,技術性問題不斷浮現,讓許多SEO公司和數位行銷公司面臨挑戰。本文將重點探討SEO技術發展中的常見問題及其解決方案,並引用八拓科技有限公司等公司在SEO領域的專業經驗,幫助您更好地應對SEO優
Thumbnail
隨著數位行銷的普及,SEO(搜尋引擎最佳化)在企業的行銷策略中扮演著至關重要的角色。然而,在SEO發展過程中,技術性問題不斷浮現,讓許多SEO公司和數位行銷公司面臨挑戰。本文將重點探討SEO技術發展中的常見問題及其解決方案,並引用八拓科技有限公司等公司在SEO領域的專業經驗,幫助您更好地應對SEO優
Thumbnail
體驗行銷是讓顧客親身感受產品的魔力,也是一種行銷影響力的策略。本文分享了體驗行銷的6個技巧,包括提供免費試用、舉辦體驗活動、沉浸式體驗店、鼓勵消費者分享體驗、善用社群媒體和現場試用。歡迎在留言區分享您的意見和經歷!
Thumbnail
體驗行銷是讓顧客親身感受產品的魔力,也是一種行銷影響力的策略。本文分享了體驗行銷的6個技巧,包括提供免費試用、舉辦體驗活動、沉浸式體驗店、鼓勵消費者分享體驗、善用社群媒體和現場試用。歡迎在留言區分享您的意見和經歷!
Thumbnail
企業面對的新時代,一個消費者離不開網路、離不開行動裝置的時代。所有企業都要打造一個愉快的數位體驗環境,找到下一代顧客;也都需要調整組織,由內而外培養數位DNA,才能做到數位轉型。 「數位工具要成功的關鍵是內容維護,與顧客建立情感連結、品牌信任度,才是最重要的,」不管是網路社群,還是app功能與訊息
Thumbnail
企業面對的新時代,一個消費者離不開網路、離不開行動裝置的時代。所有企業都要打造一個愉快的數位體驗環境,找到下一代顧客;也都需要調整組織,由內而外培養數位DNA,才能做到數位轉型。 「數位工具要成功的關鍵是內容維護,與顧客建立情感連結、品牌信任度,才是最重要的,」不管是網路社群,還是app功能與訊息
追蹤感興趣的內容從 Google News 追蹤更多 vocus 的最新精選內容追蹤 Google News