Uniqlo 優衣庫未來成長動力

來源: 經濟日報 遠見雜誌

https://money.udn.com/money/story/5648/7597550?from=ednappsharing

優衣庫在年輕一代中的包包熱銷是透過 TikTok 進行串流行銷的另一個成功例子。 耐用的快時尚和精準物流下的國際化擴張將成為優衣庫未來核心成長動力。

#平價柏金包

#Gap留下的空缺，是優衣庫打進北美市場的絕佳機會

#Re.Uniqlo「舊衣維修」服務

Uniqlo's bag blockbuster sales among the younger generation is another example of successful streaming marketing through TikTok. “Durable” fast retailing and Internaltional expansion on the back of accurate logistics will become Uniqlo’s core growth drivers.