比較IELTS Writing Task 2議論文對於當代與傳統在廣告議題上的差異

我從劍橋6, 7, 8, 9教到劍橋19出版，和廣告有關的主題一直出現；不過，新興媒體的普及讓廣告宣傳手法和影響到的族群及其輕重，有了莫大的變化，從考題演變就能看到。

Many children are strongly influenced by advertisements for toys, clothes, and other products. What problems does this cause? What solutions can you suggest?
_{許多兒童受到玩具、衣服和其他產品廣告的強烈影響。這會造成什麼問題？你能建議什麼解決方案？}

Advertising is becoming more common in schools, such as company logos on school equipment or advertisements on school buses. Do you think the advantages of this outweigh the disadvantages?
_{廣告在學校變得越來越普遍，比如學校設備上的公司標誌或校車上的廣告。你認為這樣做的優點是否大於缺點？}

Some people believe that all alcohol advertising should be banned to protect young people. To what extent do you agree or disagree with this view?
_{有些人認為應該禁止所有酒精飲料廣告以保護年輕人。你在多大程度上同意或不同意這個觀點？}

• 以上屬於相較傳統的廣告寫作題目。

Many young people today are constantly exposed to advertisements, especially on the internet and social media. This has affected their values and how they feel about themselves. What are the consequences of this trend, and what can be done to address this issue?
_{現今許多年輕人不斷接觸廣告，尤其是在網路和社群媒體上。這影響了他們的價值觀以及他們對自己的感受。這種趨勢會產生什麼後果？}

• 題幹直接提到網路和社群媒體。

超強開場段，簡潔有力

The pervasive nature of advertising in the digital age has led to unprecedented exposure among young people, particularly through social media platforms. This constant bombardment of commercial messages has significantly influenced youth values and self-perception, often in detrimental ways. This essay will explore the consequences of this trend on young individuals and society at large, and discuss potential measures to mitigate its negative impacts.

數位時代廣告的普遍性使年輕人前所未有接觸到廣告，特別是透過社群媒體平台。這種對商業訊息的持續轟炸極大地影響了年輕人的價值觀和自我認知，而且往往是有害的。本文將探討此趨勢對年輕人和整個社會的影響，並討論減輕其負面影響的潛在措施。

Dennis Maliepaard on Unsplash