Yes, definitely. If there were no advertising and you went to a shop, then you would just buy what you wanted based on maybe what others have told you, what the product looks like, or, depending on the product, what it says on the label.
Advertising builds up a brand and people then trust a certain thing because they have seen it on television or elsewhere. Also, there is so much advertising around it must influence us. You can’t escape it as it is fed to us constantly in our daily lives – not only in magazines, radio and television, but on billboards, on TVs installed on trains and platforms, even in schools and universities. So yes, advertising influences what we buy.
It’s difficult to know which are giving us the correct information. For example, the skin whitening products – I do not believe that these work but we see them everywhere in Asian countries, and we are encouraged to buy them even though they are not actually necessary. The adverts, though, tell us they are necessary as they will improve our lives and we will become more accepted and successful.
This then, is an example of advertising encouraging people to buy something they do not need. I do think there are checks in most countries these days to make sure that adverts are giving the correct information and not lying to people, but I think it is still easy for advertisers to exaggerate or to do this without breaking the regulations.