［Podcast］Curate 內容重要嗎？

注意：這是筆者聽畢一集Podcast後，按聽到的和官方筆記作出的整理。

内容策展Podcast：BDTP. Content Curation with Jonathan Gandolf from The Juice

"Everything else we do as consumers is curated for us. Whether it's movies, music, TV, fashion, news, or real estate. You open up a website or a platform, and the right thing is curated for you based on your profile, your interest, and what people like you have found. But that hadn't happened in the professional space and that's the problem I wanted to solve."

"I think brands spend around 80 to 90% of their content efforts on creating content and so much less time thinking about how they can curate content for the right people at the right time.

If brands could better balance that and spend 50% of their resources creating content and the other 50% thinking through the buying process, thinking about how to meet people where they're already at, I think the entire content marketing program would be so much more effective."

内容搜集

1. 自我成長/改善自己
2. 協助作出商業決定/購買決策
3. 尋找專業内容作參考

策展平台發展

筆者題外話

參考資料