柳井正，1949年出生於日本山口縣。同年，父親創立「小郡商事」西裝店，似乎預示他未來將踏上服飾業之路。1984年6月，他在廣島創辦「Unique Clothing Warehouse」，即 UNIQLO 前身，並於開幕日清晨六點正式營業。然而其擴張之路並非順遂，正如他在《一勝九敗》一書中所述，創業充滿挑戰與失敗，但正是這些經驗，最終成就了他成為日本首富。
1.勝敗乃兵家常事，可以「一勝九敗」，但不容許一蹶不振的失敗。
"Success and failure are common in business; you may win once and lose nine times, but you must never succumb to a failure that breaks you."
2.強者之所以為強者，首富之所以成為首富，就在於面對失敗的態度！"The reason why the strong remain strong and billionaires become billionaires lies in their attitude toward failure!"
3.創業不需要有什麼特別的資質。我認為幾乎所有人都能創業，重要的是自己做做看。不論失敗幾次都不氣餒地持續挑戰，在這樣的過程中，就能培養出一位經營者。
"Entrepreneurship does not require any special talents. I believe almost anyone can start a business; the key is to try it yourself. No matter how many times you fail, keep challenging yourself, and through this process, you will grow into a true business leader."
4.經營本身就是錯誤嘗試的累積，失敗對經營者來說是家常便飯。
"Business management is the accumulation of trial and error; for an entrepreneur, failure is part of everyday life."
5.僅僅延續現有做法是無法實現如此高遠的目標的。
"Simply continuing with existing practices will never lead to achieving ambitious goals."
6.不能勝任領導工作的都是只想著自己成功的人。
"Those who are unfit for leadership are the ones who only think about their own success."
7.使命感沒有終點，也永遠無法到達終點。
"A sense of mission has no endpoint and can never truly be fulfilled."
8.我一直在犯錯誤。我堅信如果你嘗試新事物，就不可能不犯錯。錯誤是為成功準備的教訓，如果能從錯誤中吸取教訓，那就很好。
"I have always made mistakes. I firmly believe that if you try new things, mistakes are inevitable. Mistakes are lessons preparing you for success, and if you can learn from them, that's great."
9.要思考自己在社會中存在的意義是什麼，自己的使命是什麼，最初公司成立的目的是什麼，對社會有什麼貢獻？
"You must reflect on your purpose in society, your mission, the original reason for your company's founding, and how it contributes to society."
10.賺錢很重要，但這並不是在說「只要賺錢就行」。
"Making money is important, but that does not mean "making money is all that matters." "
資料參考 : 《一勝九敗》、TNL、Vogue
