怠惰才是主因，科技的發展只是很剛好的成為了一個藉口
空手套白狼，最省事也最好騙
能給出實質洞見的人，所剩無幾；
大多數的轉型「求快不求真」；
只要每種數位工具都用，我們就轉型了 (Bozkurt and Sharma, 2022)
這時，老鼠會開始出現了：
「月套餐 888，一條龍搞定！」
「現在加入，即可獲得最前線精準趨勢！」
「買一送一，獨家機密！」
花大錢做冤大頭，得到的全是十年前的資料來源與有限的數據分析。
現在，只要餵餵資料給 AI，每個人都以為自己是顧問
A synthetic identity is a partially fabricated identity that does not correspond to a real person. It is created by combining elements of Personally Identifiable Information (PII) from real individuals with false details. This results in a fabricated or manipulated identity that can then be used for fraudulent purposes.
— What Is Synthetic Identity and How Are They Created?, 2024
資本主義下，睜眼說瞎話只是買「心安」
經典例子請看這一篇
一下要轉一下不要轉，到底是要還不要？
如果只是想聽好話，不需要花錢請人說給你聽；
國王的新衣，明明就在妨害風化，卻還是要說很好看 (Nickerson, 2023)；
技術一直在進步，人性一直在倒退嚕。
- 現況是什麼？
- 跟別人比起來如何？
- 為什麼選這些對家？
- 競爭優勢是什麼？
- 可行的策略佈局有哪些？
如果覺得這些問題很繁瑣，恭喜你，你不適合做顧問；
Polymath 的通才，得先願意「突破結界」才有可能觸碰；
回答「為什麼？」正是顧問這種解答職業存在的本質。
Hire for Attitude, Train for Skill
— Winter, 2015
網絡世界的存在感，外掛槍手只會走更偏
數位轉型要的是：洞察與分析；
拼命的學習：如何曝光？如何管理？如何系統化設計？⋯⋯
其實欠缺的根本是：思維轉型 (變)；
會分析、假設、推論、實測，才有資格開始；
人腦也是肌肉，整天吃加工食品，當然會開始不知所云，快樂九重天 (Kellerman, 2026)。
社交平台的經營就是最好的證明；
又 π 又要 T，要水平又要上下兼容；
好像不買個證明自己的門牌號，下一秒就會被踢出 Meta 自己的元宇宙 (D'Amico et al., 2024)。
五大數位轉型迷思 (Melendez, 2024)
- Not Understanding The Problem（跟風潮）
They often know they have a problem that could be addressed with a digital transformation of some sort, but have no idea how to solve it.白話文：我知道有問題，但是不曉得在哪裡 - Conflicting Definitions（數位轉型到底在轉什麼？）
Digital transformation is often confused with digital modernization, but the two could never be more different.白話文：關公面前耍大刀，結果玩的是瑞士刀，不是青龍偃月 - Managing Change（無敵破壞王好可怕）
Digital transformation can be disruptive; it changes traditional processes, roles and expectations, and it can cause corporate mayhem before it becomes operationalized.白話文：好累喔⋯⋯就守著既有的流程與規則不行嗎？ - Lack Of Resources（我很忙所以我不學）
The problem is, however, that those execs need to stay focused on the core business, and they lack the technical expertise required to put technology to work to improve it. Many companies leverage external partners to help them with their digital transformation projects.白話文：錢可以解決一切，反正出事與我無關
（然後資安逐漸成為大家害怕的另一項社會議題 🙃） - Trying To Boil The Ocean（AI 就是唯一的解藥）
Most digital transformation projects can be quite expensive and require lots of internal and external resources, so it's quite natural that there should be some evidence that it will be successful. By taking an incremental approach that starts with an innovation sprint, companies can minimize the risk of failure.
This is a proof-of-concept, often conducted with AI projects, where small pieces of the project are tested to determine their accuracy.
By taking baby steps—testing, reworking and testing again until desired results are met—companies can be more successful in the long run.白話文：AI 什麼都會做，只要投資它，成本就會最大化了耶～
（虛擬幣當 ETF 長線投資的教訓永遠學不會 🙃）
4th Apr. 2026
裴七 🐾
© 2026 Softlogic Ink. All rights reserved.
References
Bozkurt, A. and Sharma, R.C. (2022) ‘Digital transformation and the way we (mis)interpret technology’, Zenodo (CERN European Organization for Nuclear Research), 17(1). Available at: https://doi.org/10.5281/zenodo.6362290.
D’Amico, A. et al. (2024) Meta’s Pay-or-Okay Model An analysis under EU Data Protection, Consumer and Competition Law, Technology and Regulation. Available at: https://doi.org/10.26116/techreg.2024.019 (Accessed: 4 April 2026).
Kellerman, G.R. (2026) When Using AI Leads to ‘Brain Fry’, Harvard Business Review. Available at: https://hbr.org/2026/03/when-using-ai-leads-to-brain-fry (Accessed: 21 March 2026).
Melendez, C. (2024) ‘Council Post: Five Barriers To Digital Transformation And How To Overcome Them’, Forbes, 12 August. Available at: https://www.forbes.com/councils/forbestechcouncil/2021/04/01/five-barriers-to-digital-transformation-and-how-to-overcome-them/ (Accessed: 4 April 2026).
Nickerson, C. (2023) Pluralistic Ignorance: Definition & Examples, www.simplypsychology.org. Available at: https://www.simplypsychology.org/pluralistic-ignorance.html (Accessed: 4 April 2026).
What Is Synthetic Identity and How Are They Created? (2024) Socure. Available at: https://www.socure.com/glossary/synthetic-identity (Accessed: 4 April 2026).
Winter, T. (2015) In a Nutshell: Hire for Attitude, Train for Skill, blog.hptbydts.com. Available at: https://blog.hptbydts.com/in-a-nutshell-hire-for-attitude-train-for-skill (Accessed: 4 April 2026).
Bibliography
Daza-Ramírez, M.T. (2025) ‘Meta’s privacy practices on Facebook: compliance, integrity, and a framework for excellence’, Discover Artificial Intelligence, 5(1). Available at: https://doi.org/10.1007/s44163-025-00388-5.
范晏儒 (2020) 合成資料（synthetic data）, 資訊工業策進會科技法律研究所. Available at: https://stli.iii.org.tw/article-detail.aspx?no=64&tp=1&d=8532 (Accessed: 4 April 2026).
