上一篇文章提到Naval Ravikant發表的推文上半部,主要講述到個人品牌、財富、獨特的知識的重要性,還沒讀過的可以先點以下連結進去,接下來是下半部的敘述。
“Give me a lever long enough, and a place to stand, and I will move the earth.”
- Archimedes
善用槓桿,所有的事都將被增放大(包括虧損)
Fortunes require leverage. Business leverage comes from capital, people, and products with no marginal cost of replication (code and media).
人的槓桿、產品的槓桿、資本的槓桿,在什麼都沒有的狀況下,最容易取得的槓桿就是媒體以及各種不同的社群平台,寫部落格、做影片、做內容、錄Podcast...都是。
Capital means money. To raise money, apply your specific knowledge, with accountability, and show resulting good judgment.
要有獨特的知識以及正確且精準的判斷力才更容易取得資本的槓桿。
Labor means people working for you. It's the oldest and most fought-over form of leverage. Labor leverage will impress your parents, but don't waste your life chasing it.
勞動力即用時間換取金錢,除非是頂尖的專業人員,否則每個勞動力的峰頂都是可預期到的。
Capital and labor are permissioned leverage. Everyone is chasing capital, but someone has to give it to you. Everyone is trying to lead, but someone has to follow you.
發揮獨特的知識以及優異的判斷力,才更容易吸引到資本以及追隨者。想要獲得這些槓桿時要先思考為什麼這些槓桿要給你使用?
Code and media are permissionless leverage. They're the leverage behind the newly rich. You can create software and media that works for you while you sleep.
打造睡覺時仍能體你工作的槓桿,或許是各種社群平台或是購入的財富。
An army of robots is freely available - it's just packed in data centers for heat and space efficiency. Use it.
善用新科技,善用分析去看到別人看不見的東西。
If you can't code, write books and blogs, record videos and podcasts.
如同上述所說媒體跟軟體是不需要取得許可的槓桿。
Leverage is a force multiplier for your judgement.
槓桿能讓優勢放大,翹動槓桿可以讓事物的推演更快速。
Judgement requires experience, but can be built faster by learning foundational skills.
精準的判斷需要實戰經驗,有師父更能少走彎路。
There is no skill called “business.” Avoid business magazines and business classes.
所有的戰場情況都不同,很難一言以蔽之。
Study microeconomics, game theory, psychology, persuasion, ethics, mathematics, and computers.
努力學習。
Reading is faster than listening. Doing is faster than watching.
做就對了。
You should be too busy to “do coffee," while still keeping an uncluttered calendar.
花多一點時間做出一兩個精準決策,好的決策是需要時間思考的。
Set and enforce an aspirational personal hourly rate. If fixing a problem will save less than your hourly rate, ignore it. If outsourcing a task will cost less than your hourly rate, outsource it.
設定好自我的目標,並且去完成。
Work as hard as you can. Even though who you work with and what you work on are more important than how hard you work.
不管如何都要保有熱情努力去做。
Become the best in the world at what you do. Keep redefining what you do until this is true.
從入門進階到登頂是一連串的過程,不斷嘗試不斷調整做到最強為止。
There are no get rich quick schemes. That's just someone else getting rich off you.
很多詐騙都利用人心,你貪他的利,他貪你的本。腳踏實地步步為營。
Apply specific knowledge, with leverage, and eventually you will get what you deserve.
善用槓桿,善用獨特的知識,並且努力專注,調整自我直到抵進目標。
When you're finally wealthy, you'll realize that it wasn't what you were seeking in the first place. But that's for another day.
總結一句話
把自己商品化
反覆思考這些話後得到了一些啟發,"將自己商品化",並且不斷思考為什麼我需要買這樣的商品,這商品值得購買嗎?如果我的答案是否定的,那就繼續調整繼續改善,到最終可以賣出商品為止。