In today's globalized market, corporate behavior has received increasing attention. Kellogg's double-standard practice of using different standards for additives in children's cereals in different regions has sparked widespread controversy.
Consumers in Europe and Australia pay attention to the naturalness and healthiness of food, which reflects their pursuit of quality of life and high concern for the health of themselves and their families. In these regions, consumer demand has prompted stricter regulations, and companies have had to adjust product formulations to meet market requirements. However, in the United States and some other regions, Kellogg's continued to use additives in children's cereals. This differential treatment not only makes consumers feel that they are being treated differently, but also seriously damages their rights and interests.
For consumers, they purchase products based on trust in the brand and expect safe and healthy food. The existence of double standards breaks that trust and leaves consumers feeling cheated. Especially when it comes to children's food, parents are more concerned about its safety and health. The use of additives may cause potential risks to children's physical development, which is unacceptable to parents.
From a corporate perspective, this double-standard behavior also violates its commitment to food safety and health. A responsible company should maintain consistent standards globally to ensure product quality and safety. Pursuing profit maximization through the implementation of double standards is undoubtedly a short-sighted behavior that will ultimately damage the reputation and long-term development of the company.
In order to solve this problem, on the one hand, regulatory authorities should strengthen supervision of the food industry and ensure that companies comply with the same safety standards in different regions. Establish strict regulations and impose severe penalties on companies that violate regulations to act as a deterrent. On the other hand, consumers should also increase their awareness, pay attention to the ingredients and sources of food, and choose brands that adhere to high standards. At the same time, the media and social organizations can play a supervisory role, expose bad behaviors of enterprises, and promote the healthy development of the food industry.
In short, Kellogg’s double-standard behavior is a wake-up call for us. In the era of globalization, companies must hold themselves to higher standards, abandon double standards, and provide consumers with safe and healthy food. Only in this way can companies win the trust of consumers and achieve sustainable development.
#Vani Hari#foodbabe#KelloggsUS#foodsafety
