今天和朋友們分享的好書是《逆思維》作者：亞當．格蘭特(Adam Grant)。本書曾榮獲《紐約時報》暢銷書排行榜第一名、博客來書店2023年暢銷總榜前三名。作者是知名華頓商學院最受歡迎的心理學教授...

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創作

逆向思維重新思考，避開紙上談兵的認知盲點。《逆思維》閱讀心得｜【大衛說故事】Podcast

以行動支持創作者！付費即可解鎖

💡【Podcast】歡迎至各平台搜尋👉《大衛說故事》每週三更新。
💡【Youtube】歡迎到Youtube搜尋👉《大衛說故事》有聲說書。
💡查看更多https://bio.link/davieliu

大衛說故事

生活黑客是？生活駭客又是？這本書《駭客思維：抓出生活中的不合理，優化你的人生》不僅分享生活駭客的發展脈絡，在每一章節的最後，也不斷提醒追逐系統化時，仍要關注目的、回歸內心需求。

學習

職場產業

《駭客思維》的系統化思考反思｜思維增長日記35

《思維的創意想像》是工作之餘發起的 Side Project，因為近期快速吸收各種資訊跟商業知識（Input），但一直沒有地方輸出（Output），因此想透過這系列記錄學到的內容，包含商業知識、產業洞見，或是職場分享等等，目前已有產品開發、客戶成功、社群行銷、思維增長、職場日記等系列文章。

張家惟 Evan Chang的沙龍

我們大部分人都是這樣，對生活不滿，又無能為力。駭客精神，可以給我們的生活帶來新的方向。因為，無能為力，是辦法不夠多。如果你唯一的工具是把錘子，你會把任何東西都當成釘子來對待。你只有錘子，但生活中不只有釘子，所以你無計可施。
生活中有很多的不滿意，你如何改變它 ?
生活中有許多的不合理，你如何優化它 

健康與情感

《駭客思維》如何破解生活中的不合理 ? 突破限制，改善現狀，優化人生

閱讀的價值在於形塑自己的觀點，打造知識框架，擁有不同角度思考的能力，這樣才能減少盲點與認知偏誤，讓我們能更精確地理解問題，面對這個真實的世界。

哈利哥 | 下班後閱讀寫作

有些人在尋找 #自我激勵 的方法。
組織動力學教授皮爾斯．史迪爾博士 (Dr. Piers Steel) 認為一個人的動機可以用以下等式來表示 :
📷動機 = (期望 x 價值) / (衝動 x 延遲)
也就是說，如果你想自我激勵，首先要確認目標是可實現且有價值的，同時盡量減少干擾，縮短等待獎勵的

自我激勵，不是喊加油就可以

★只要掌握駭客思維，就能成為創造未來的「生活駭客」！
●「如果○○的話，就可以解決、改善□□的問題」是「駭客思維」最具體而微的描述。不論是否精通電腦或資訊系統，只要將駭客思維運用於生活各層面、熱衷於自我完善，並樂於分享的人，都能稱為「生活駭客」。


閱讀筆記《駭客思維：抓出生活中的不合理，優化你的人生》

【偶希都理/廖慧淑（Su）】
旅人／譯者／獨身主義者，偶希都理名稱取自日文「おひとり」的中文音譯，意指一個人。
日文翻譯口譯、寫作，個人旅遊經歷超過20年。
透過自遊與工作之便，環遊世界三大洋五大洲，
造訪過40國ｎ座城市，期望持續增加。
歡迎追蹤訂閱分享，一起加入探索生活。

偶希都理

國際

這完全不是一本教你「抓出生活中的不合理，優化你的人生」的書。


政治與評論

一昧追求「生活黑客」，被黑的可能會是你自己

我是個用幹話抄書的喜劇演員，每天都會發一篇文。

《書不起》，寫給創作者的思維升級電子報。

成為前 3000 位訂閱者 ： chiukaun.substack.com

加恩的沙龍

You've seen them everywhere. 

On the 3rd of September 2015, Tai Lopez released his infamous ‘Here in My Garage’ Youtube Ad.

This single Ad created a wave of what some have described as fake gurus, selling you their courses and mastermind programs like no tomorrow with promises of ‘financial freedom’, ‘a laptop lifestyle’, and the possibility to ‘travel around the world’. Sounds great, right? 

In this video I break down the business model of how to make millions from online courses using the methods that these fake gurus use, and expose the dark truth behind this rapidly growing industry.

DISCLAIMER: Look, I think online courses are brilliant. They helped me edit this video, learn about marketing, personal finance etc. But none of these courses promised me ‘financial freedom’, or a ‘laptop lifestyle'. These courses had set a clear expectation, and I received a clear result.

******
👇 𝐒𝐮𝐩𝐩𝐨𝐫𝐭 𝐓𝐡𝐞 𝐂𝐡𝐚𝐧𝐧𝐞𝐥 // 𝐁𝐞𝐜𝐨𝐦𝐞 𝐀 𝐏𝐚𝐭𝐫𝐨𝐧! 
►  https://www.patreon.com/jamesvj

💻𝐖𝐡𝐞𝐫𝐞 𝐈 𝐛𝐞𝐠𝐚𝐧 𝐥𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐡𝐨𝐰 𝐭𝐨 𝐞𝐝𝐢𝐭 + 𝐨𝐭𝐡𝐞𝐫 𝐜𝐥𝐚𝐬𝐬𝐞𝐬 (𝐒𝐤𝐢𝐥𝐥𝐬𝐡𝐚𝐫𝐞) 
► https://skillshare.eqcm.net/Kr3Yn

📈𝐆𝐞𝐭 𝟐 𝐅𝐑𝐄𝐄 𝐒𝐓𝐎𝐂𝐊𝐒 𝐎𝐍 𝐖𝐄𝐁𝐔𝐋𝐋 𝐰𝐡𝐞𝐧 𝐲𝐨𝐮 𝐝𝐞𝐩𝐨𝐬𝐢𝐭 $𝟏𝟎𝟎 (𝐔𝐒):
► https://act.webull.com/kol-us/share.html?hl=en&inviteCode=aUn469wnhfEA

📹𝗠𝘆 𝗘𝗾𝘂𝗶𝗽𝗺𝗲𝗻𝘁: https://bit.ly/2OfHCTO

📚 𝐌𝐨𝐬𝐭 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐭𝐢𝐚𝐥 𝐁𝐨𝐨𝐤𝐬 𝐈 𝐇𝐚𝐯𝐞 𝐑𝐞𝐚𝐝: https://bit.ly/33pDvw7

🎶 𝐌𝐮𝐬𝐢𝐜 𝐔𝐬𝐞𝐝: 
Epidemic Sounds - https://bit.ly/2SblgUB 
Artlist - https://bit.ly/2IzPbVo 

📸 Instagram: james.v.j // https://bit.ly/2TOaBBC
🐦 Twitter: @jamesvjani // https://bit.ly/2zYPrsT

******

Step 1 – Pick Your Niche
This is where you get to choose the topic of your choice. Preferably it’s a fad, and something that could be promoted under the categories of wealth, or health, or anything that allows you to target people’s dreams.

Here are some of the most common niches used by a few well-known gurus…
Kevin David - Amazon FBA, Dropshipping.
Dan Lok – Sales.
John Crestani – Affiliate Marketing.
Iman Gadzhi – Digital Marketing Agency (otherwise called an SMMA – a term popularised by Tai Lopez). 
Sam Ovens – Consulting. 
Samuel Leeds – Real Estate Investing. 

Step 2 – Create Your Course
Preferably you have some experience in your niche. In most cases the ideal route is to pick a niche, start a business in your niche and get a little success, then create your own online course – because after all, that’s where the real money is made. 

If you don’t have any expertise, you can always hire an outside expert to give you a helping hand.

You see, the course isn’t what matters the most here, what matters the most is your online marketing for the course.

Step 3 – Market Your Course
This is the most important part of this business model. Without marketing your online course properly, you won’t be able to make a lot of money from it.

Start by running some advertisements on Youtube, Instagram, Facebook etc, and begin by selling them a dream. Tell your audience that you were also broke and in debt, but after starting [insert niche here] you began making six figures, millions, travelling around the world, became financially free, have a laptop lifestyle, etc… 

Tell them to join your free training – where your main goal isn’t to teach them anything, but to get them to ask more questions. Remind them of their dreams, remind them of your backstory, and finally go in for the hard sell where you create scarcity and a sense of urgency in order to get them to buy your ridiculously priced course RIGHT NOW.

Step 4 – Profit.
With the right marketing, you should now be seeing some of that sweet, sweet profit fly in from your online courses. 

But why stop there? The real way to make millions from online courses is to create an entire ladder of products. You want to upsell your ‘students’ as much as possible. Get your ‘students’ hooked on your products.

You never tell them the truth: the reason you’re so rich, is because of all the products you’ve sold them. NOT because of your dropshipping or Amazon FBA business. 

BACKLASH AGAINST FAKE GURUS
Thankfully, there has been a rise in backlash against these so-called fake gurus. Thanks to channels like Coffeezilla (otherwise known as Coffee Break), Mike Winnet, and Spencer Cornelia to name a few. 

******
All materials in these videos are used for educational purposes and fall within the guidelines of fair use. No copyright infringement is intended. If you are or represent the copyright owner of materials used in this video and have a problem with the use of said material, please contact me via my email in the "about" page on my channel.

AFFILIATE DISCLOSURE: there may be a few links in this description that, at no cost to you, will earn me a commission if you choose to click them and make a purchase.
Don’t worry – I only ever promote things that have genuinely helped me! 🙂

Copyright © James Jani 2020

The Rise of Fake Gurus: The Dark Truth Behind Making MILLIONS from Online Courses.

商業

關於藝術創作的底層邏輯，專注在INPUT上，刻意降低OUTPUT的加權比重，創作這條路可以走得更穩。
