如果打入 Nissan.com 你會很詫異地發現，那並不是日產官網，而且上面記載的竟是一隻小蝦米對抗日產汽車的經過⋯⋯這是一個紀念碑，也是一場打了9年官司之後的戰埸遺址。

觀點

職場產業

文化生活

網址黃牛

時機與動機

天降的大禮

網路蠻荒時代

一場 9 年的戰爭

日產告日產

直到巨人睡醒

10 年的企業霸凌

資源 vs. 勇氣

永久存封的勇氣

<div class="draft-block draft--p left">2014 年想到退休後可以從事專業教學活動，一時興起決定先拿一個與專長有關的網址。當時靈感一來突然想到一個不錯的名字，結果驚訝地發現居然沒有被捷足先登。</div>
<div class="draft-block draft--p left">如果你曾經上網找尋可以註冊的官網，你會發現只要想得到的早都被別人拿走了。好名字很多是被佔著茅坑不 X X，搶了一個好的官網就擺著不用。當然有很多人是像我這樣留著將來自己用，但也有人是等機會哄抬價錢⋯⋯這就叫做「網址黃牛」Domain Squatting。</div>
<h2 class="draft-block draft--h2" name="header-i23l">網址黃牛</h2>
<div class="draft-block draft--p left">我的網址1年只要美金12元，到現在六年一共只繳了美金70多。設立自己的網站很花功夫，我一直沒有時間處理，所以就擺著不用。不久前收到 email 說我的網址已經值 $1,250，問我願不願意出售。我認真動搖了一下，但還是決定把這個好名字留著將來自己用。這使我認識到如果名字夠好、夠響亮，這還真是個可以投資的行業。</div>

有時候三個字母就是一場戰爭，戰敗的人也許戰勝了。

三個字母的抗議：那些叫做「發怒」的人

2014 年想到退休後可以從事專業教學活動，一時興起決定先拿一個與專長有關的網址。當時靈感一來突然想到一個不錯的名字，結果驚訝地發現居然沒有被捷足先登。

如果你曾經上網找尋可以註冊的官網，你會發現只要想得到的早都被別人拿走了。好名字很多是被佔著茅坑不 X X，搶了一個好的官網就擺著不用。當然有很多人是像我這樣留著將來自己用，但也有人是等機會哄抬價錢⋯⋯這就叫做「網址黃牛」Domain Squatting。

我的網址1年只要美金12元，到現在六年一共只繳了美金70多。設立自己的網站很花功夫，我一直沒有時間處理，所以就擺著不用。不久前收到 email 說我的網址已經值 $1,250，問我願不願意出售。我認真動搖了一下，但還是決定把這個好名字留著將來自己用。這使我認識到如果名字夠好、夠響亮，這還真是個可以投資的行業。

在這裏住了十多年，才知道那位每天牽著一隻年紀比他還大的黃金獵犬經過家門口的鄰居，竟然是真實世界裡的侏羅紀公園科學家。矽谷就是這樣臥虎藏龍的地方，你永遠不知道旁邊出現的會不會就是一位舉世聞名的科學家。


轉個彎就遇上大科學家：矽谷的奇人奇遇

Despite the early 2000s design of the site, this is what you’re met with when you visit nissan.com, an official sounding site for the massive corporation. What you land in is Uzi Nissan’s corner of the internet; a shrine to the years of his life spent fighting one of the largest car companies on the planet. 
So why doesn’t Nissan own this domain, and what is this lawsuit they’re talking about? Let’s dive into it. 
The origins of this case date all the way back to the 1970s. Back then, Nissan operated in the US under the name Datsun. However, this branding started changing in the 70s when Nissan started a slow campaign to transition the name to what we know it today. Beginning in the late 1970s, Datsun began progressively fitting its cars with small "Nissan" and "Datsun by Nissan" badges. The company eventually changed its branding at 1,100 Datsun dealerships. In autumn 1981, Datsun announced that its name would be changed in the United States. Between 1982 and 1986, the company transitioned from its "Datsun, We Are Driven!" to its "The Name is Nissan" campaign.
However, during this period, the name Datsun was still more recognizable than Nissan in the US. Around this time, is when the core of the current lawsuit starts building. In 1980, Uzi Nissan founded Nissan Foreign Car, an automobile service, in Raleigh, North Carolina. Uzi Nissan was an immigrant from Israel, but a US citizen at that time. From his site, he says - My name is Uzi Nissan. I was born in Jerusalem - Israel. My father's last name was Nissan, his father's last name was Nissan, and so on. Nissan is a biblical term identifying the seventh month in the Hebrew calendar. The term Nissan also is Arabic for the month of April. 



Why Nissan doesn't own Nissan.com (Dark Truth)


#nissan #nissan.com

Why Nissan doesn't own Nissan.com (Dark Truth)

Jalopnik takes a look at the 8 year long legal battle that almost ruined Uzi Nissan's life.

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