面對AI科技的浪潮，媒體網站必須積極轉型，發展多元的商業模式以提升整體營收，方能應對其帶來的影響。
TNL Mediagene 在電子商務領域表現亮眼，其電子商務服務於2025年前五個月的商品交易總額（GMV）已突破 2,000 萬美元。這項顯著增長主要歸功於其內容商務策略的成功推動。相較於2024財年貢獻的 1,420 萬美元收入，今年的增長率高達 34%，使電子商務收入佔總收入的比重提升至 29%。
內容商務的核心理念是將高品質數位內容與電子商務深度融合。透過與台灣PChome購物的策略合作，TNL Mediagene 能夠提供更具吸引力的購物體驗，不僅顯著提升了內容的轉化率，也有效增加了顧客的重複購買率。此外，透過運用AI和數據分析，此模式正持續推動零售媒體市場的收入增長。
#TNLMediagene #ContentCommerce #eCommerce #PChome #AI #Media
➡️ https://www.tnlmediagene.com/news/announce/516
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Facing the wave of AI technology, media websites must actively transform and develop diverse business models to enhance overall revenue, in order to effectively cope with its impact.
TNL Mediagene has shown outstanding performance in the e-commerce sector, with its e-commerce services' Gross Merchandise Value (GMV) exceeding $20 million USD in the first five months of 2025. This significant growth is primarily attributed to the successful implementation of its content commerce strategy. Compared to the $14.2 million USD in revenue contributed in the 2024 fiscal year, this year's growth rate is a remarkable 34%, elevating e-commerce revenue's contribution to total revenue to 29%.
The core philosophy of content commerce is the deep integration of high-quality digital content with e-commerce. Through a strategic partnership with Taiwan's PChome Online, TNL Mediagene is able to offer a more engaging shopping experience, which has not only significantly boosted content conversion rates but also effectively increased customer repurchase rates. Furthermore, by leveraging AI and data analytics, this model continues to drive revenue growth in the retail media market.
