寫這一系列文章時搜集到一些關於「廣告」的資料,就在這一篇整理一下。廣告公司是最需要懂得人類大腦運作的產業,儘管每個人都可以喊出各種口號與理想,但廣告客戶花錢就是要換到實際的銷量,廣告要能吸引人、而且能換到銷售量,就必須迎合人類大腦的喜愛。通常廣告要能打動的是「多數人」,所以少數人不同的觀感、感受,相對就沒那麼重要了。https://images.unsplash.com/photo-1583139937725-8ccafdb2db1b?ixlib=rb-1.2.1&q=80&fm=jpg&crop=entropy&cs=tinysrgb&w=1080&fit=max&ixid=eyJhcHBfaWQiOjI1Njg3fQ" data-width="1080" data-height="720" data-source="{"alt_description":"woman in red panty lying on bed","blur_hash":"LJGQte^+0#W9.9pJIoVr0}E2VsRj","categories":[],"color":"#E1DEE4","created_at":"2020-03-02T04:11:09-05:00","current_user_collections":[],"description":"A nude model laying on top of a man in the bed. Erotic, suggestive photo.","height":167,"id":"LtH-Dt1Iqk8","liked_by_user":false,"likes":290,"links":{"download":"https://unsplash.com/photos/LtH-Dt1Iqk8/download","download_location":"https://api.unsplash.com/photos/LtH-Dt1Iqk8/download","html":"https://unsplash.com/photos/LtH-Dt1Iqk8","self":"https://api.unsplash.com/photos/LtH-Dt1Iqk8"},"name":"Dainis Graveris","promoted_at":null,"smallsSc":"https://images.unsplash.com/photo-1583139937725-8ccafdb2db1b?ixlib=rb-1.2.1&q=80&fm=jpg&crop=entropy&cs=tinysrgb&w=400&fit=max&ixid=eyJhcHBfaWQiOjI1Njg3fQ","sponsorship":null,"src":"https://images.unsplash.com/photo-1583139937725-8ccafdb2db1b?ixlib=rb-1.2.1&q=80&fm=jpg&crop=entropy&cs=tinysrgb&w=1080&fit=max&ixid=eyJhcHBfaWQiOjI1Njg3fQ","tags":[{"title":"skin","type":"search"},{"title":"apparel","type":"search"},{"title":"clothing","type":"search"}],"updated_at":"2020-10-28T01:11:36-04:00","urls":{"full":"https://images.unsplash.com/photo-1583139937725-8ccafdb2db1b?ixlib=rb-1.2.1&q=85&fm=jpg&crop=entropy&cs=srgb&ixid=eyJhcHBfaWQiOjI1Njg3fQ","raw":"https://images.unsplash.com/photo-1583139937725-8ccafdb2db1b?ixlib=rb-1.2.1&ixid=eyJhcHBfaWQiOjI1Njg3fQ","regular":"https://images.unsplash.com/photo-1583139937725-8ccafdb2db1b?ixlib=rb-1.2.1&q=80&fm=jpg&crop=entropy&cs=tinysrgb&w=1080&fit=max&ixid=eyJhcHBfaWQiOjI1Njg3fQ","small":"https://images.unsplash.com/photo-1583139937725-8ccafdb2db1b?ixlib=rb-1.2.1&q=80&fm=jpg&crop=entropy&cs=tinysrgb&w=400&fit=max&ixid=eyJhcHBfaWQiOjI1Njg3fQ","thumb":"https://images.unsplash.com/photo-1583139937725-8ccafdb2db1b?ixlib=rb-1.2.1&q=80&fm=jpg&crop=entropy&cs=tinysrgb&w=200&fit=max&ixid=eyJhcHBfaWQiOjI1Njg3fQ"},"user":{"name":"Dainis Graveris","unsplashUrl":"https://unsplash.com?utm_source=SOSreader&utm_medium=referral","url":"https://unsplash.com/@dainisgraveris?utm_source=SOSreader&utm_medium=referral"},"width":3600}" data-position="center">廣告公司很清楚,在廣告裡讓美女的臉出現,最能夠吸引男人、還有機會增加銷售量。人類大腦本能,會去注意美麗而勻稱的臉蛋,這象徵健康的體質與良好的基因(雖然未必如此)。美麗的女性圖像,會增加男性的自信心(或許也包括自我感覺良好)。美麗的女生,會讓男性更注重當下、更願意花錢。有意思的是,美麗的女廣告演員,包含她的三圍與裸露的身體,對女性觀眾雖然無法激起跟男性一樣的反應,卻也可能引發女性「自覺不足」、甚或嫉妒,而願意花更多錢來改善自己的外表(買衣服、買包包、買保養品、買內衣等等)。再強調一次:廣告公司針對的是多數人,廣告學者研究的是大眾反應,或許你會覺得「很多女性(男性)才不是這樣」,但個案、特例,無法改變廣告商的訴求。