商務場合中，價格的談判是合作成否的最後一關！
明明產品品質與服務相近，為何別人總是能夠拿到更好的出價呢？
價格談判是和客戶相當敏感、現實且至關重要的一環。學會在信件談判中運用技巧，促使對方接受報價，實現雙贏，是每位商務專業人士都應該精進的技能。
開啟談判的信件中，可以簡單區分成五大部分-「開頭」、「開啟協商」、「報價」、「強調產品優勢」與「等待對方回饋」。因此在撰寫英文的談判信件時，不妨朝著這三個方向思考信件的架構吧！
「開頭」
除非已經與客戶有多次有關產品的交流，可以考慮略過熟悉的寒暄，直接進入談判主題。然而，若尚未建立充分的溝通基礎，我們建議以簡單的開場白開始，以減輕整體談判的緊張感，也擴大雙方的交流空間。
範例：
- I hope this email finds you well. We appreciate your interest in our product and are pleased to provide you with detailed information.
- I hope you're doing well. Thank you for expressing interest in our product.
- I hope you are having a productive week. Thank you for trusting us and creating a chance that we can become a partnership.
「開啟協商」
開啟協商談話的時候，記得以積極、正面的態度傳達你對這次談判的高度重視，並表現樂觀的期待。
範例：
- I'd like to move forward toward an agreement.
- It's nice to work with you on this deal. I believe we can get through the negotiation process quickly and smoothly.
- We're ready to begin negotiations on the price for the products.
- Our team customized a solution for you after the requirements you mentioned last time.
「報價」
當提出價格時，重要的是讓對方了解這個價格不是隨意制定的結果，而是經過團隊深思熟慮的提案，特別為他們量身訂做。
範例：
- I'm attaching some numbers we think are fair and are within the range of what the market will bear.
- After careful consideration of your needs, here is a customized offer that I believe not only aligns with your requirements but also reflects fairness and suitability.
- To better correspond to your needs, I've put together an offer that I think is feasible.
「強調產品優勢」
報價後再次提到產品的優勢，進一步強化這些優勢可以有效加深客戶的印象，提高他們的購買意願。
範例：
- We believe that our product aligns perfectly with your needs, and we look forward to the opportunity to collaborate with you.
- We believe that our product offers exceptional value, and we are excited about the prospect of working with you.
- In this conversation, we regard it as a collaboration proposal aiming at offering the best service at a reasonable price.
「等待對方回饋」
出價後，接下來就是等待對方是否接受。這時候，在最後一段表達出你對他們的結果的期待吧！
範例：
- I look forward to reaching an agreement with you.
- If you have any questions or require further clarification on the pricing or any other aspect, please don't hesitate to reach out.
- Thank you for considering us for your needs. We look forward to the possibility of serving you.
希望以上的資訊可以及時幫助到你們撰寫談判的英文Email。
如果有任何問題，或想深入了解的主題，留言告訴我們。我們下次見！
