Not a strategist. Not just a designer.
A Decision Designer is a new kind of of consultant who reads the emotional logic behind your choices — and helps your rewire your system from within.
Where the role comes from?
The idea of “Decision Designer” wasn't taken from a job board. It came from a personal relisation: that true design doesn't just shape products, it shapes choices. That most teams don't lack information — they lack clarity. And that the way we talk often reveals the way we decide.
This is where discursive psychology enters: A research framework that analyses how people reveal intentions, doubts, and inefficiencies through language — even when they're unaware of it themselves.
This work was first articulated in my reflective essay at AMBS, where I outlined my long-term career direction and supported it with academic research. In other words: Decision Designer is not a trend. It's a trajectory.
【Reflective Essay】https://docs.google.com/document/d/1zO1SbuoGWYaiUevjSb54nbScR3sz_ouUxSDFqXmSfK0/edit?usp=sharing
What does a Decision Designer actually do?
A Decision Designer helps teams:
- Diagnose fuzzy decision patterns — by listening to the way people speak.
- Unpack invisible tension — in team dynamics and communication loops.
- Structure decision-making processes — to reduce friction, align action, and regain focus.
- Turn emotional chaos into operational clarity — using logic, intuition, and systematic design.
The tools I use
I draw from:
- Discursive Psychology (Cooper, 2023)
- Entrepreneurial decision research (Gambardella & Messinese, 2024)
- Belbin Team Roles: Monitor-Evaluator, Shaper, Team Worker
- Design thinking + Systematic thinking
Overview of Decision Designer (Created by Author)
Who is this for?
This service is ideal for:
- Founders stuck in overthinking
- Team leaders managing invisible tension
- Organisations facing “silent misalignment”
- Anyone tired of noise — and ready for precision
20th Aug. 2025
裴七 🐾
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References
Cooper, L. (2023) ‘Constructing accounts of decision-making in sustainable design: A discursive psychology analysis’, Design Studies, 84, p. 101158. Available at: https://doi.org/10.1016/j.destud.2022.101158.
Gambardella, A. and Messinese, D. (2024) ‘Design-Based and Theory-Based Approaches to Strategic Decisions’, Organization Science, 36(4), pp. 1221–1642. Available at: https://doi.org/10.1287/orsc.2023.18245.
