“One ought never to turn one's back on a threatened danger and try to run away from it. If you do that, you will double the danger. But if you meet it promptly and without flinching, you will reduce the danger by half.” ── Winston Churchill 直譯： 你不應該背對著有威脅的危險、並且試著跑開。如果你這樣做，危險就會加倍；但如果你立即面對它、並且毫不退縮，就可以把危險減半。 意譯： 驚慌逃避讓危險加倍，勇於面對讓威脅減半。 變成文案型的寫法則是：
