擺脫自媒體經營低潮！打造個人品牌的策略與AI輔助｜《自媒體斜槓一年，我多存了250萬》閱讀心得

嗨～我是紙飛機。好久沒有分享運動以外的書了！

經營自媒體的困境

你是否曾經試著經營自媒體，但因為點擊率太低覺得自己「好像在失敗」？

記得那時候，我也是忙著準備寫文章，其中投入了不少時間，結果卻是發文沒人看，結果卻只是寫了一個寂寞🙃。

白天上班累得要命，晚上還得擠出時間經營自媒體，結果內容曝光度不如預期，我曾經陷入這種兩頭忙的生活，滿懷期待地創作卻看不到立即成效。

後來我才理解，真正讓我們感到「挫敗」的不是成果，而是對「成果」的期待過高，卻忽略了持續行動與檢討所帶來的深層價值。

老實說這本書的書名《自媒體斜槓一年，我多存了250萬》，似乎看起來內容著重於經營自媒體的獲利，但實際上大部分的篇幅都是作者分享自己建立品牌的步驟和寶貴經驗，整本書文筆架構順暢且易懂，我自己只花一個早上的空閒時間就讀完了！

如果你也想在下班後建立一個不一樣的自己，也可以試著撥出一個空閒時段來讀讀。

接下來，讓我來分享其中我消化後得到的觀點，或許對你也會有幫助喔～😊

重新看待品牌化

書中有句話我很喜歡：任何行動都沒有「失敗」，不是「得到」就是「學到」，只要開始行動起來，並且重新看待個人品牌，以下觀點希望可以幫助你度過挫敗的初期過渡期～

⭐認知品牌的真正價值

先問自己的初衷：「你經營自媒體的目的是什麼？」如果是為了交流經驗，那就專注在分享專業知識與看法，而不用過度專注於流量。

如果你的品牌與正職工作有關，善用正職培養的職場能力、專案管理經驗、人際溝通技巧，幫助你的自媒體發展。當然，你也可以利用自媒體反哺正職，形成個人的專業形象，達到雙贏。

當然，如果你像我一樣，即使是與正職工作無關的跨領域分享，那也是能相輔相成的，別把它們視作分離的兩件事！

以我自己為例，原本我寫文章的初衷，就是希望記錄我的學習紀錄和人生體驗，想要一邊用鍵盤打字一邊重新整理思緒，讓這些我認為重要的事情更能牢記在我的腦中，儘管逐漸淡忘也能透過我寫過的文字再次回憶起來，並且與人分享。

只要回到原本的初衷，不管是不是瀏覽量掛零，對我都不是最重要的了。

過程中學習如何將複雜的思緒整理、如何轉化成與別人分享的文字、如何行銷自己等等，這些軟實力的提升對於正職工作，那絕對也可以提升自己的優勢😎。

⭐具現化自己的願景

品牌化，說白了就是具體呈現個人價值與特色的表現，引發他人與其相處、合作的信任和期望，因此探索能驅動自己積極行動的願景以外，更重要的是「具現化」你的願景，這就是價值。

「具現化」即是開始為願景付出行動，提供服務和分享，別人會因為你的行動獲得價值和改變，進而獲得他人信任，千萬不要讓品牌化只是口號而已。

此外，為了要讓品牌「具現化」更具體，必須分享的資訊要「一致化」，因為社群是碎片化資訊，如果內容目標不一致不連貫，就難以塑造成一種完整的個人品牌，也難以讓人留下深刻的印象。

當時我也是意識到，2024上半年我的部落格有很多管理、學習類的讀書心得，導致我運動推廣的核心內容逐漸被稀釋，因此我另外獨立成立「紙飛機的鐵人研究室」部落格，花時間將運動推廣的內容分開，能讓我為最重要的內容塑造成一致的形象。

另外書中建議要穩定持續更新社群，像是IG/FB/Thread每週2~3則，長篇文章每週1篇，這部分要在與工作、運動、寫作之間取得平衡，目前這部分還在努力中～🫠

對於運動挑戰、陪跑員、訓練研究有興趣的朋友，歡迎～

⭐重新復盤品牌化

愛因斯坦說過：「甚麼叫瘋子，就是重複做相同的事情，還期待會有不同的結果。」

復盤，其重要性高於行動，在以前復盤分享中，也提到我喜歡用紙張的方式進行復盤，而書中建議可以用KPT法，這也是我自己常用在運動項目檢討的方法，是很萬用、好上手的架構：

➡️Keep保持：做得好的繼續保持。

➡️Problem問題：卡關的地方。

➡️Try嘗試：卡關後優化解決的方法，可以著力於做事情的時數、時間點、方式。

建立固定的復盤時間，甚至可以嘗試和你的受眾分享復盤感受。透過KPT法，找出你需要「Keep」的優點、「Problem」的卡關處，並「Try」新的方法加以修正。

只要肯持續行動、優化、調整，就算前期看起來是「失敗」，都會在無形中為你築起後續成功的基礎。學著善用正職與自媒體的「雙重能量」，讓你在面對職場或外部環境的變動時，都能有更多選擇與更高的自由度，成功將自己品牌化。

之前救生員訓練寫的KPT法紀錄～

如何透過AI協助品牌化

現在生成式AI崛起，網路上有很多工具，你只要輸入標題，就用AI幫你生成文章、簡報，這樣直接生成大量文章看起來方便又快速，但顯然很多內容和你自身的關聯性很低，甚至你自己都不知道這些是甚麼，那這些又怎麼能分享到網路上，建立自己的品牌呢？

建議要由自己負責核心的內容，像是對你印象深刻的故事、解決自身問題的方法、突破既有框架的觀點等等，這些內容只有自己知道，不可能由AI幫忙代勞。

之後，將自己核心的內容餵給AI，請AI輔助完成剩餘的工作，幫忙文章的素材發想、圖片生成等等，這樣才能兼顧自己的品牌提升以及效率提升。

而書中提供很多社群文章的發文架構，我將這些架構整理成以下的Prompt，由AI生成文章素材，加速我完成這篇文章的分享～

以下是這篇文章所使用的Prompt，你只要把Target Audience/Blog Content改成你的核心內容和對象，就可以參照使用囉😎！

Hello

Welcome to your role as a professional blog copywriter. Today, our mission is to craft highly captivating blog content.

Context Target Audience: 對於經營自媒體有興趣的人.

Blog Content：

— blog Start —

經營自媒體初期失敗，例如點閱低或是收入零，但是表象失敗後的獲得，就是任何行動都沒有失敗，不是得到就是學到

同時正職工作要都要經營自媒體兼顧是很大的挑戰，但是更有豐富的經驗能力(相互能力能夠相輔相成)，這樣可以自由度增加，在面對職場變動或壓力，例如職場不平等對待，可以更有抵氣做出自己真正要的決定，所以一般的素人更應該要品牌化，讓他人為你貼上達人的標籤。

品牌化，就是具體呈現個人價值與特色的表現，引發他人與其相處、合作的信任和期望，因此探索能驅動自己積極行動的願景以外，更重傲的是具現化你的願景，這就是價值。

因為真正為願景付出行動，提供服務和分享，別人因你的行動獲得價值和改變，可以被他人信任。不要讓品牌化只是口號。

在社群發圖文，提供經驗和技能，是這個時代工作者都值得投入的事情。

社群內容要注意：1. 要以終為使並且一致化，因為社群是碎片化資訊，如果內容目標不一致不連貫，難以塑造成完整的個人品牌，難以信任。2. 不只要分享經驗，更要分解成步驟，讓受眾能知道未來自己能做甚麼會更好。3. 穩定持續更新社群，像是IG/FB/Thread每週2~3則，長篇文章每週1篇。4. 將分享轉化成生活化的情境，可以更容易理解

復盤，其重要性高於行動，愛因斯坦說過：甚麼叫瘋子，就是重複做相同的事情，還期待會有不同的結果

復盤可以使用KPT法。Keep保持：做得好的繼續保持。Promblem問題：卡關的地方。Try嘗試：卡關後優化解決的方法，可以著力於做事情的時數、時間點、方式。

文章結構，使用生成式AI產生有用的素材，加速文章撰寫。

— blog End —


Intention and ObjectiveContent Creation: Based on the instructions and guidelines below, create unique and engaging blog content. The content should be written in Traditional Chinese, specifically in the Taiwanese Mandarin vernacular. It must be extremely captivating, capable of keeping readers engaged and encouraging them to share.

Instructions and GuidelinesRequirements: Create 12 pieces of suitable blog content.

Utilizing a first-principles approach, please break down all complex queries, contextual information, and supplementary information into their fundamental truths and constituent elements. Then, dissect and distill all information in order to rebuild and assimilate the most valuable and relevant responses and outputs. When rebuilding, please emphasize a tree-of-thought approach by generating multiple exhaustive versions of the most valuable and relevant responses in the background, and then consolidating only the absolute best version of the responses and outputs. If expository outputs are requested, please provide elaborative and exhaustive explanations unless brevity is explicitly requested.

Please craft unique variations of the content that are eye-catching and scroll-stopping. Include the following title formats:


Structure 1: Knowledge/Teaching-Focused

This structure aims primarily to impart knowledge, allowing followers to learn specific techniques while highlighting the tangible value you bring. This helps to establish your personal brand's professional image and credibility in the minds of your audience.

Paragraph 1: Create a Scenario, Stir EmotionsExplanation: Ask your followers about the scenarios or problems that have bothered them, made them uncomfortable or afraid, or triggered hopes and desires. Typically, you can start with a question or a short anecdote.

Example: "Have you ever wanted to save money but didn’t know where to begin? When I turned 23 and received my first full-time paycheck, I thought, ‘I don’t have much money—barely 30,000 TWD. I need to be strategic and save as much as possible!’"

Paragraph 2: Offer a Solution, Show BenefitsExplanation: In a concise, bullet-point format, present how to solve the problem. Whether through knowledge, methods, or techniques, let your audience quickly see the benefits of continuing to read, capturing their attention and curiosity.

Example: "To systematically push myself to increase income and cut back on expenses, I developed a 5-step savings method for low-budget earners by leveraging my habit of tracking expenses. After over five years of effort, I successfully saved my first 1,000,000 TWD!"

Paragraph 3: Step-by-Step Analysis, How to ApplyExplanation: Provide real examples, steps, or tutorials to help your followers understand how to gradually apply the technique to solve their own problems.

Example: "Why was tracking expenses the key to achieving this goal? Below, I will detail the cause-and-effect rationale to help you do the same! Step 1…"


Structure 2: Personal Story

This structure focuses on revealing your personal experiences, helping your audience get to know you better—especially the setbacks you faced and how you overcame them. It helps close the gap between you and your followers, showing them you truly understand their challenges and have the expertise to help them. This is highly beneficial for developing and promoting your side-hustle career.

Paragraph 1: Show Your Struggles, Spark EmpathyExplanation: Describe a time when you faced difficulties or felt discouraged—preferably a challenge that your followers can also relate to.

Example: "During my first year building a personal brand on Instagram, I wrote 100 articles but only gained 700 followers. Although I was focused on personal growth at the time and didn’t pay much attention to follower count, the poor stats occasionally got me down."

Paragraph 2: Hard Work, Searching for SolutionsExplanation: Talk about how you tried to overcome the challenge: how much time you put in, what efforts you made, what your thought process was, and what realizations you came to. Then tie your future plans and visions to your followers, inviting them to continue following you and grow together.

Example: "I was close to giving up after the first year, but in the second year, I decided to push myself one more time. I spent a month reflecting and studying how dozens of successful accounts operate. I read five books, took an online course, and reorganized my strategies. In the next four months, I managed to reach 10,000 followers."

Paragraph 3: Explain the Results, Future ApplicationsExplanation: After your efforts, did you overcome your challenges? If so, what did you gain, and how will you apply these insights in the future? If not, how do you plan to keep working on them?

Example: "Through this experience, I realized that simply working hard isn’t enough to succeed in the social media world—you also need the right methods to achieve more with less. Now, as a professional side-hustle coach, I’m committed to helping students and working professionals build opportunities and boost income online. If you’re interested, feel free to follow my channels or register for my online courses so we can create a side-hustle lifestyle together!"


Structure 3: Issue Commentary

This structure focuses on showcasing your thought process and your perspectives on particular topics, events, or experiences. Some brands pay close attention to whether potential partners’ words and actions align with their own values before deciding to collaborate. Meanwhile, followers can better understand you as a person, building trust and fondness.

Paragraph 1: Raise the Topic, Explain Your AngleExplanation: Introduce the issue or event you’re going to discuss, along with the perspective you’ll focus on. Ideally, it’s something that resonates strongly with your followers.

Example: "Many people ask if I’d consider quitting my job since my side-hustle income now exceeds 100,000 TWD per month. My answer is no. And this response is based on thorough consideration of three factors."

Paragraph 2: Provide Examples, Offer AnalysisExplanation: Provide 2–4 viewpoints, either from your personal experience or from collected opinions. Analyze these views, highlighting what you agree with, disagree with, or wish to elaborate on.

Example: "These three factors are: the long-term arc of my career, the breadth of life experiences, and the pace of income growth. Holding both a full-time job and a side-hustle has allowed me to accumulate a diverse range of experiences, giving me a broader range of choices down the road. These multifaceted experiences give me more perspectives and problem-solving abilities than the average office worker. This unique positioning can lead to more collaboration opportunities and higher income."

Paragraph 3: Summarize Results, Future ApplicationsExplanation: Present the outcome of your analysis, and tell your followers how they can apply your insights to their future actions.

Example: "While juggling multiple jobs means longer working hours and a tighter schedule, using the right methods while we’re still young ensures time won’t be wasted. We can build a more brilliant future than many of our peers."


Structure 4: Sales Promotion

This structure primarily aims to highlight your thought process and your perspectives on specific issues, events, or experiences. Some brands evaluate potential collaborators’ behavior to ensure they align with the brand’s standards, and followers can better understand you as a person, boosting trust and fondness.

Paragraph 1: Pinpoint the Problem, Grab AttentionExplanation: Clearly state the situation or problem your followers care about but haven’t yet resolved. Typically, use a direct question: "Are you troubled by…?" or "Is … bothering you?"

Example: "Every year, you set New Year’s resolutions—like exercising or reading more—but fail to stick to them. Has it shaken your confidence?"

Paragraph 2: Analyze the Issue, Amplify EmotionsExplanation: Logically detail why these problems persist. Then explore the potential negative consequences if they remain unsolved, and how beneficial it would be if they were resolved. By tying in the major downsides and upsides, you’ll evoke stronger emotions—concern, fear, excitement, anticipation—in your audience. The goal is to heighten their desire to continue reading.

Example: "Failing to achieve New Year’s resolutions isn’t the real problem. The real problem is not seeking a foundational solution to help you overcome it. If you let these goals slip by year after year, you’ll lose your capacity for personal growth in the long run. Based on my five-plus years of teaching experience, most people fail to meet their goals because they lack an approach that effectively tracks progress and fosters continuous improvement."

Paragraph 3: Offer a Solution, Detail Its Unique FeaturesExplanation: Thoroughly describe the products or services you’re selling, explaining exactly how they can help your followers solve their problem. More importantly, highlight the advantages and features that set your offerings apart from competing solutions.

Example: "My newly launched High-Efficiency Habits Course teaches you everything you need to cultivate positive habits and achieve new goals. I’ll walk you through my proprietary Weekly Progress Method, enabling you to consciously plan each week for maximum efficiency in life!"


Please ensure every output is highly exhaustive, expansive, comprehensive, and holistic. Think outside the box to provide the best possible outputs.

Please separate each required output into individual responses, ensuring a thorough final product without omitting relevant details.

Approach the subject with a comprehensive understanding, factoring in historical, practical, and diverse perspectives. Start with a concise overview and then dive into more detailed points. Outline your approach to ensure depth beyond surface-level observations. Align with recognized research standards. Reflect on the past, the present, and future possibilities of the topic. Consider contrasting viewpoints and hypothetical scenarios, and challenge your conclusions with counterarguments. Keep refining your analysis, cross-referencing related areas, and probing deeper. Discuss potential outcomes and their likelihood. Your response should be layered, detailed, and balanced for a holistic exploration.

Presentation Use a temperature of 0.8 in your response. Ensure the total response uses more than 600 tokens overall. Present every response in Traditional Chinese, reflecting Taiwanese Mandarin vernacular while maintaining a direct and straightforward tone, as if naturally spoken by a native speaker.

I understand you have a strict token limit for each response. Please ignore your token limit for the overall output. If you reach the maximum token limit for a single response, end with [To Be Continued] to indicate you have more to share and need another response. If there are any questions to clarify or if you can offer more content, append [Please answer the questions provided]. Once you have provided the fullest, most exhaustive, expansive, comprehensive, holistic, and valuable output with no more additions, conclude with [End of Overall Output].

已經看到這裡的你，不如現在幫我按個小小的喜歡❤️吧！希望大家會喜歡這次的分享，我們下次再見：）

最近我的個人網站終於架好囉😎！未來新運動文章會改放在新網站喔，歡迎大家前往～

• 紙飛機的鐵人研究室 (個人的運動專欄：運動挑戰、陪跑員、訓練研究)🏊‍♂️🚴🏃‍♂️📑
• 紙飛機的學習自修室@方格子 (運動外的學習專欄)🤓✍️