日本企畫大師高橋憲行認為，「有問題的地方就有企畫」，企畫其實就是「解決問題的方法」。
PChome網路家庭董事長詹宏志在《企劃案》書中，形容企畫人「幾乎都是面對一個任務（一種具體的或長或短或多元的目標），同

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學習

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<div class="draft-block draft--p left">講到「企畫」，你會想到什麼？</div>
<div class="draft-block draft--p left">一疊疊企畫書、公司的企畫人員，還是跟你八竿子打不著的兩個字？<br>日本企畫大師高橋憲行認為，「有問題的地方就有企畫」，企畫其實就是「解決問題的方法」。</div>
<div class="draft-block draft--p left">PChome網路家庭董事長詹宏志在《企劃案》書中，形容企畫人「幾乎都是面對一個任務（一種具體的或長或短或多元的目標），同時也面臨一種資源處境。他的工作就是從資源處境（通常是匱乏的）找到達成任務的途徑。」</div>

方法 1 ：從既有成功案例找靈感
主管要你針對「適合年輕女性族群的網路服務」提出企畫案，你一時間不知從何著手，該怎麼辦？《A4一枚工作術》作者三木雄信指出，當你有一個明確的主題，卻毫無頭緒時，這時候你需要的是「Hop‧Step‧Jump表單」。


沒靈感看過來！2 方法解決企畫毫無頭緒的困擾

UX Work: Woman's hands drawing a wireframe

Kelly Sikkema

講到「企畫」，你會想到什麼？

一疊疊企畫書、公司的企畫人員，還是跟你八竿子打不著的兩個字？
日本企畫大師高橋憲行認為，「有問題的地方就有企畫」，企畫其實就是「解決問題的方法」。

PChome網路家庭董事長詹宏志在《企劃案》書中，形容企畫人「幾乎都是面對一個任務（一種具體的或長或短或多元的目標），同時也面臨一種資源處境。他的工作就是從資源處境（通常是匱乏的）找到達成任務的途徑。」

STEP 1 ：洞察消費需求，擬訂行銷策略—以均一價百貨為例
「價格」決定店面經營型態與商品含金量多寡，以平價百貨生活用品店為例，可分成兩種經營型態：「均一價」（例如所有商品 39 元）與「平價」（強調便宜，但不標榜均一價）。
對於平價百貨通路企畫人員而言，這兩種經營型態到底有何不同？


付費限定文章
編輯嚴選
Step by Step 跟著做，企畫力、企畫案通通 Get！

以行動支持創作者！付費即可解鎖

付費限定文章編輯嚴選Step by Step 跟著做，企畫力、企畫案通通 Get！

以行動支持創作者！付費即可解鎖

付費限定文章
編輯嚴選
Step by Step 跟著做，企畫力、企畫案通通 Get！