Planful, "the pioneer of financial performance management cloud software," sponsored Industry Dive: CFO Dive on Apr. 24.
Vibe, "Launch highly creative, highly measurable campaigns in under a minute," sponsored Glossy Daily on Apr. 24.
Zillow, whose mission is "to give the people power to unlock life’s next chapter," sponsored Morning Brew on Apr. 24.
Consensus, "a search engine that uses language models to find answers in peer reviewed literature," sponsored Prompts Daily on Apr. 22.
Veryfi, which "delivers Day 1 Accuracy and immediate time-to-value for hundreds of companies globally," sponsored Marketing Dive: Daily Dive on Apr. 21.
Nixon, "California’s iconic watch and accessories brand," sponsored Elevator on Apr. 21.
Booking.com, the travel-booking engine. They're naturally a strong fit for any travel newsletter, but this particular campaign creative makes them a great fit for any environmentally conscious audience as well as finance and public-policy audiences.
寫好一封cold email可真不容易!別擔心,我有個方法可以讓你輕鬆搞定!先來填空:Prompt:I'm selling 產品/服務 for TA. I'm writing an email to 公司負責人, who works at 公司. His LinkedIn "about" section is: xxxx.Write a personalized email to him, connecting his "about" to my proposal for 產品/服務. Make the email informal, like you're talking to a friend. Mention facts from the person's "about" section at the beginning of the email.「我正在向 TA 推銷 產品/服務 ,寫一封email給在 公司 工作的 收件人 。他在 LinkedIn 的「關於」一欄寫著 xxxx。」記得,在email開頭提到收件人「關於」的事實,再把它與你的建議聯繫起來,用非正式的口吻讓這封email看起來像是在跟朋友聊天。這個公式可以省下你很多時間,因為大多數cold email也會遵循相似的結構。
Ideal Partner
Looking for cross-promotion with business newsletters aimed at energy, chemicals, agriculture, EVs, private equity, or climate.
Minimum Subscribers:200
Wanted Category:Agriculture, Business, Chemical Industry, Climate, Entrepreneurs
Ideal Partner
Newsletters focused on productivity, mental health, company building, and scaling communities. Ideal fits would be newsletters whose primary audience is entrepreneurs, product leaders, and operators.
Minimum Subscribers:25
Wanted Category:Agency Owners, Business, Productivity, Small Business, Venture Capital
Profit: $14,760/mo from display ads and affiliate commissions
Highlights:
Around 1,000 articles already published
Strong link profile with over 7.5k referring domains
Email list of around 10k subscribers
Writers agreed to continue working on the site after the sale.
Active social media profiles with a combined following of 320k
Traffic is well distributed amongst top pages.
Traffic sources are well distributed between organic (58%) and social (34%).
Setbacks:
This niche is highly seasonal, peaking during the spring to autumn season with average high-season traffic of around 17k per day, while winter season averages are as low as 4k per day.
Affiliate only accounts for 8% of total revenue.
Many top pages are listicle articles that could be easily replicated by competitors or AI.
There are redirects from 3 domains, but the listing only mentions a secondary site.
Easy Wins:
Given the high authority of this website, there are many alternative monetization methods available such as paid newsletter sponsorships, brand-sponsored posts, and private affiliate deals.
Add more affiliate CTAs on relevant pages (e.g., affiliate links for plants, seeds, and gardening tools).
Publish buying guides for gardening tools and related products.
To attract more traffic during the winter months, consider writing more content about hydroponics, aquaponics, and other indoor plants.
Create a complementary YouTube channel where you can discuss topics popular on your site.
Takeaway:
This is a great-looking authority site in the gardening niche. If you're in this niche, you've probably stumbled upon it.
While the niche is highly seasonal, traffic numbers are high. 92% of revenue comes from display ads, while the other revenue comes from affiliate partnerships. Seasonality and the dependence on display ads revenue are the biggest setbacks.
The site has social media accounts on Facebook, Pinterest, and Instagram with 320k total followers. There is also a 10k mailing list that could be used for discovering new revenue streams.
Other easy wins include creating a YouTube channel covering the niche and adding more content about winter-related gardening topics.
Valuation:
The site has been valued at $646,379, representing a 47X multiple of TTM of $13,753. While the site is an authority in the niche, revenue breakdown and seasonality are setbacks that would put this site in the range of 40-42X tops.