「完美商業英文Email」聰明出價，巧妙協商 - 談判開啟篇1️⃣

商務場合中，價格的談判是合作成否的最後一關！

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明明產品品質與服務相近，為何別人總是能夠拿到更好的出價呢？
價格談判是和客戶相當敏感、現實且至關重要的一環。學會在信件談判中運用技巧，促使對方接受報價，實現雙贏，是每位商務專業人士都應該精進的技能。

本篇文章將探討在英文郵件價格談判中，開啟協商的注意事項和技巧，讓你在與客戶或供應商的第一步談判中，佔上優勢！

開啟談判的信件中，可以簡單區分成五大部分-「開頭」、「開啟協商」、「報價」、「強調產品優勢」與「等待對方回饋」。因此在撰寫英文的談判信件時，不妨朝著這三個方向思考信件的架構吧！

「開頭」

除非已經與客戶有多次有關產品的交流，可以考慮略過熟悉的寒暄，直接進入談判主題。然而，若尚未建立充分的溝通基礎，我們建議以簡單的開場白開始，以減輕整體談判的緊張感，也擴大雙方的交流空間。

範例：

1. I hope this email finds you well. We appreciate your interest in our product and are pleased to provide you with detailed information.
2. I hope you're doing well. Thank you for expressing interest in our product.
3. I hope you are having a productive week. Thank you for trusting us and creating a chance that we can become a partnership.

「開啟協商」

開啟協商談話的時候，記得以積極、正面的態度傳達你對這次談判的高度重視，並表現樂觀的期待。

範例：

1. I'd like to move forward toward an agreement.
2. It's nice to work with you on this deal. I believe we can get through the negotiation process quickly and smoothly.
3. We're ready to begin negotiations on the price for the products.
4. Our team customized a solution for you after the requirements you mentioned last time.

「報價」

當提出價格時，重要的是讓對方了解這個價格不是隨意制定的結果，而是經過團隊深思熟慮的提案，特別為他們量身訂做。

範例：

1. I'm attaching some numbers we think are fair and are within the range of what the market will bear.
2. After careful consideration of your needs, here is a customized offer that I believe not only aligns with your requirements but also reflects fairness and suitability.
3. To better correspond to your needs, I've put together an offer that I think is feasible.

「強調產品優勢」

報價後再次提到產品的優勢，進一步強化這些優勢可以有效加深客戶的印象，提高他們的購買意願。

範例：

1. We believe that our product aligns perfectly with your needs, and we look forward to the opportunity to collaborate with you.
2. We believe that our product offers exceptional value, and we are excited about the prospect of working with you.
3. In this conversation, we regard it as a collaboration proposal aiming at offering the best service at a reasonable price.

「等待對方回饋」

出價後，接下來就是等待對方是否接受。這時候，在最後一段表達出你對他們的結果的期待吧！

範例：

1. I look forward to reaching an agreement with you.
2. If you have any questions or require further clarification on the pricing or any other aspect, please don't hesitate to reach out.
3. Thank you for considering us for your needs. We look forward to the possibility of serving you.

希望以上的資訊可以及時幫助到你們撰寫談判的英文Email。

如果有任何問題，或想深入了解的主題，留言告訴我們。我們下次見！